Influencer Commerce Agency




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Leveraging our Amazon DSP solution for Arm & Hammer
We were tasked with delivering a full-funnel influencer marketing campaign, focused on Arm & Hammer’s high quality laundry detergent sheets. Targeted at parents in the US, this campaign needed to deliver results at every stage of the marketing funnel, whilst keeping the creative aligned with our demographic.
Using Ibex, We selected nine creators who delivered impactful organic content which the Goat team then repurposed for influencer-led paid media. Through our industry-first Amazon Ads solution, we were able to expand the campaign outside the walls of social to reach new audiences. We also retargeted audiences that had already seen the content on social with lower-funnel messaging.


Why Goat?
As a global influencer commerce agency, Goat our expert team is native to social. With unparalleled insight and trend forecasting into the landscape, we can help you connect your brand to the latest developments in influencer commerce. Our expertise in paid social advertising, industry-first solution with Amazon Ads and specialism in influencers allows us to assist you in putting your best foot forward.
Here’s where we can take your brand:
TikTok Shop: TikTok’s marketplace offers a platform for brands to maximise their retail exposure – users can discover trends, shop seamlessly. With trust in influencers continuously rising, platforming creators to market your products is a necessity.
Instagram shop: This integrated e-commerce platform allows users to browse and purchase products from their favourite brand. With personalised recommendations and seamless transactions, targeting your audience’s favourite influencers is a must-do way of increasing conversions.
Amazon: With a variety of influencer and creator-led commerce services, Amazon can host influencer Lives, push influencer content across Amazon Ads using our solution, and drive greater ROAS.
Beyond social: At Goat, we aren’t exclusive to social media. We utilise a creator-first approach all-round, that bolsters sales across alternative channels including Retail Media sites like Amazon and Walmart.

Goat social commerce insights
Influencer Marketing has transitioned from a segment of marketing into an industry in its own right. With new growth comes further challenges and in this instance, how to drive conversions and ROI.
In ‘The Next Era of Influencer Marketing’, we deep dive into how brands can overcome emerging obstacles and blockades of success, and how to increase value using influencers and creators. With a focus on influencer-led paid media, retail media and social commerce, this report offers a comprehensive guide for brands looking to take the next step in influencer marketing.

More Case Studies
Why influencer commerce?
As the landscape evolves, brands should lean into influencer commerce because of its powerful blend of trust, convenience, and conversion. With influencers having loyal audiences who value their guidance and recommendations, leveraging the role they have in their communities lives makes them a highly effective sales channel.
Unlike traditional influencer marketing, influencer commerce allows followers to discover and purchase products directly through social platforms. This solution not only increases conversion rates but also provides brands with clearer attribution and valuable data. Plus, influencers are provided strong incentives through revenue sharing, allowing for more genuine promotion.
As platforms like TikTok, Instagram, and Amazon continue to integrate shopping features, influencer commerce is rapidly becoming a critical strategy for brands looking to connect with more digitally-native audiences who prefer discovering products through people they trust.

Influencer Marketing Without Borders

- Argentina
- Australia
- Brazil
- Chile
- China
- Columbia
- Denmark
- Finland
- France
- Germany
- Hong Kong
- India
- Indonesia
- Malaysia
- Mexico
- Netherlands
- New Zealand
- Norway
- Pakistan
- Peru
- Philippines
- Poland
- Portugal
- Puerto Rico
- Romania
- Singapore
- South Africa
- South Korea
- Spain
- Sweden
- Taiwan
- Thailand
- Turkey
- United Arab Emirates
- United Kingdom
- United States
- Vietnam
- Amsterdam
- Milano
- Geneva