Bryce Adams Joins The Goat Agency as US Influencer Lead

Why This is Significant Milestone for Goat

Bryce is bringing a wealth of experience and a proven track record of innovation. He comes to Goat from Open Influence, where he served as Senior Vice President of Partnerships, driving significant growth and strategic alliances. Before that, Bryce spent six impactful years at Captiv8, a leading creator data platform, where he spearheaded brand strategy and success for some of the biggest names in the industry.

This background makes Bryce an ideal fit to navigate the ever-evolving landscape of influencer marketing and champion Goat’s vision. In his new role, Bryce will report directly to Goat’s Global President, Alex Burgess, and will be instrumental in spearheading our expansion in the crucial US market.

Bryce Adams, US Influencer Lead, The Goat Agency

“I’ve followed Goat’s journey for many years and this feels like a particularly exciting time to join the business,” says Adams. “In 2026, creator marketing is finally regarded as an integral part of the marketing mix, not just as an add-on, and for the past decade, Goat has been one of the main drivers of this evolution. I’m particularly excited about the Influence Everywhere mission and the team’s ambition to continue pushing the boundaries of what’s possible in influencer through AI, Goat’s proprietary data technology, IBEX, our advanced capabilities through the WPP network, and the ambition and expertise within the agency itself.”

What This Means for Influence Everywhere

If you’ve been following Goat, you’ll know that 2025 saw us unveil our bold ‘Influence Everywhere’ proposition. This isn’t just a catchy phrase. We see this as our commitment to solidifying Goat as the world’s most advanced influencer marketing agency. We’re talking about scaling influencer content across more markets, more platforms, and more media placements, ultimately helping brands tell truly unique stories through what we call ‘Human Media.’

Bryce’s expertise will be crucial in bringing this mission to life in the US, leveraging our proprietary data technology, IBEX, our advanced capabilities through the WPP network, and the incredible talent within our agency.

The Goat Agency’s Continued Momentum

It’s no secret that Goat is a prominent leader in the industry. As the world’s largest influencer agency, we boast over 750 employees across 41 markets. We’ve been shortlisted for Campaign’s Global Social Media Agency of the Year for three years running, and our client roster in the US includes leading brands such as Proximo Spirits, Dell, Mizkan, and AMEX GBT.

Following recent wins with industry giants like EY, Ragú, and Spectrum Brands, we’re on an incredible growth trajectory, and Bryce’s arrival is set to accelerate that even further in 2026.

Alex Burgess, Global President, The Goat Agency on the future of human media

“We’re at an inflection point in both our agency’s growth and the creator economy as a whole,” remarks Alex Burgess, Global President of Goat. “Human content out-performs across all media. Our strategic vision for Goat is to continue helping clients to innovate and scale their influencer efforts, with a view to seeing influencer content being used across all channels, formats and within every campaign. We have unrivaled access to data and tools to do this through our own IBEX platform, and through WPP Open and media network. Bryce’s role now is to harness these capabilities and use them to execute our Influence Everywhere mission across the US.”

“The process for finding this role was extremely competitive. It’s a key hire at a pivotal point for Goat; we’re already experiencing high growth in the US but there is still so much opportunity and we need an experienced leader to really spearhead our capabilities, culture and data in this market. Bryce’s understanding of performance, media and creative, coupled with demonstrated leadership qualities and a growth mindset made him the perfect fit. Some of the ideas he brought to the table as part of the interview process got us truly excited and we can’t wait to see them come to life”.

Bryce’s deep understanding of performance, media, and creativity, combined with his leadership qualities, makes him the ideal person to drive our next phase of growth. This is an incredibly exciting time for Goat, our clients, and the entire creator economy. With Bryce Adams at the helm of our US influencer efforts, we’re more confident than ever in our ability to deliver unparalleled results and truly bring Influence Everywhere to life.

Welcome to The Herd, Bryce! 

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To discover how The Goat Agency drives impact for leading brands globally, check out our case studies and speak to our team to see how we can make influencer work for you.