Written by: Sophie Bruce

Senior Account Executive at The Goat Agency

BY: Sophie Bruce 12/11/2021

HOW HAS TIKTOK INFLUENCED THE FASHION INDUSTRY: WHY HIGH-END BRANDS ARE INVESTING IN A PRESENCE ON THE PLATFORM

There is no escaping the fact that TikTok is everywhere! Recently reaching 1 billion users on the platform, there are literally now billions of eyeballs ready to absorb whatever the algorithm throws at them. That should make any marketeer sit up and take note. Traditionally, high-fashion brands are usually – ironically – fashionably late to