Leading USA Influencer Marketing Agency
Powered by influencers, our social media marketing campaigns drive tangible business results for top US & Latin American brands through creative, innovative influencer campaigns and social media strategies.
Goat was one of the first agencies to harness the power of influencer marketing in brand advertising. Founded in 2015, we are now the world’s leading independent influencer marketing agency, and have delivered thousands of campaigns for brands across Instagram, TikTok, YouTube and Twitch.
We see influencer marketing as a performance channel, and we work with our clients to devise strategies that will meet their objectives; whether it’s to drive brand awareness and consideration, or conversions and revenue.
We develop creative end-to-end social-first marketing campaigns that drive authentic brand conversation through influencers whilst integrating targeted paid media to reach the right audience and deliver industry-leading results for our clients.
Pre-pandemic, we had offices in New York, but our remote-first team now covers over 20 states in the US, with additional offices in the UK and Singapore. We activate across all key markets and have created scroll-stopping campaigns for the likes of Dell, Pernod Ricard, Zaxby’s and Deep Silver.
We help your brand capture attention online with award-winning influencer campaigns across all key social platforms.
Our unique approach to paid social really sets us apart from other agencies. We offer the ability to run paid advertising campaigns through both brand and influencer own channels to achieve even greater reach.
Data-driven creative strategies and campaigns that will get cut-through for brands on social in the US and Latin America.
Goat has an in-house video production, editing and design team that can produce bespoke creative assets for brands to use in organic and paid social. We even have our own fully-equipped studio.
Full-service social! Everything from the strategy and content creation, to community management and account growth.
We offer Influencer Powered Social Media Marketing for US businesses in a range of sectors in multiple markets:
The marketing industry in the United States is competitive. Lucky for you, Goat offer industry-leading Influencer marketing, Paid social media advertising, full social creative and strategy, content production and social media management services for the world’s biggest brands.
We amplify influencer content with paid social enabling us to deliver bespoke, authentic content to targeted audiences. This allows us to precisely optimise delivery for engagements, clicks and conversions whilst retaining the peer recommendation advantage.
Our campaigns run across all major platforms in the USA & Latin America including Instagram, Twitch, TikTok, YouTube, Twitter, Facebook, LinkedIn and Snapchat.
Social media is incredibly popular across the US with 82% of the population using at least one form. We work across all of the major platforms in the USA including YouTube, TikTok, Twitch, Instagram, Pinterest, LinkedIn, Facebook, Snapchat and Twitter. However, as social media experts, we know how to tailor each campaign to use the platforms that are most popular with your business’s US target market.
We have developed a number of bespoke hygiene screening tools and conduct a thorough, manual investigation into each influencer and their feed, going back as far as two years in order to properly assess the influencer’s eligibility and suitability for a campaign.
Once the hygiene screening is complete and confirmed, Goat staff will produce an extensive cross section of potential influencers in the USA and/or Latin America and share them with the client for approval. This allows the client to see the planned direction for influencer selection and gauge an idea of the variety that is likely to be used.
Once signed off, the team can begin contacting and contracting influencers, providing a detailed brief, as well as guidance, where necessary.
The vetting process also extends to all content, which is thoroughly checked and considered before anything is published.
The Goat Agency offers a combination of specialized industry expertise on a global scale that enables us to dedicate the appropriate time, resources and people to each of our clients.
Our unbiased and neutral influencer selection and vetting process set us apart from US talent management agencies and our data-driven insights, paired with our human-centric approach, give each client the personalized experience they deserve.
Whether you’re a brand from outside the US & LATAM looking to market your products or services within it, or a brand within the US looking to market more to the US, Latin America or globally, Goat can help.
Yes. We are 200+ social natives dotted around the world, delivering campaigns reaching every corner of the globe.
The Goat Agency team consists of multinational, multilingual staff and local experts who have worked across 70 countries and delivered in more than 28 different languages.
The United States reached over 302 million social media users in 2022, a number which is projected to reach 327.22 million by 2027. If your business is targeting a US or Latin American audience, it’s likely your target customers use one or more social media platform and therefore social media marketing should be a strategy you are using. Goat can help you determine the best channel and method to get your business results.
We are able to integrate our work seamlessly into the client’s overall digital marketing strategy as we often collaborate with other agencies on in-house media plans. We know how influencer marketing works with and supports other marketing efforts.
We are able to support overall digital campaign objectives by driving audiences to your landing pages, increasing the social following of your branded channels and delivering measurable results through a combination of organic and paid influencer content.
“Content that resonates with the audience is the most effective, whether that is in video form, an ephemeral story or text post.”