US Influencer Marketing & Social Media
As the leading US influencer marketing agency, we work with brands to drive competitive advantage and digital transformation using influencers as a performance media channel.
INTRO
We understand how to get real business results from social media in the US
Having been based out of an office in New York pre-pandemic, we have moved to become fully remote, with team members based across 20 different states in the US.
We develop creative end-to-end social-first advertising campaigns that drive authentic brand conversation through influencers whilst integrating targeted paid media to reach the right audience and deliver industry-leading results for our clients.
We regularly deliver global campaigns for clients activating across 10-20 different markets, in the local language, something other agencies in the space cannot deliver.
$1.2 Million+
in Tracked Sales for Thinx
229K
Clicks for Dell
177,000+
App Installs for Mercari
CASE STUDIES
Check out our social media case studies and learn how influencer marketing and paid media have delivered impressive results for leading brands across the USA.
Why Choose The Goat Agency for Influencer Marketing & Advertising in the US?
- SOCIAL FIRST EXPERTS
- FAST & AGILE
- PUSHING INNOVATION & OPTIMISATION
- TAKE FULL RESPONSIBILITY
- PROVEN RESULTS
What services do we offer in the US?
INFLUENCER MARKETING
Unique data-led influencer selection using our bespoke in-house CRM system, creating high-quality authentic content and performance marketing. We are an agency, not a tech solution!
PAID SOCIAL MEDIA ADVERTISING
Taking paid media on social to a powerful new level of effectiveness with the truly unique ability of full access influencer + brand paid media advertising.
SOCIAL, CREATIVE & STRATEGY
Data, insight and trend-driven development of creative ideas and strategies to deliver the most relevant, engaging and effective social campaigns.
CONTENT PRODUCTION
In-house video production, editing and design team producing bespoke creative assets optimized for use on social, paid media, digital and beyond.
SOCIAL MEDIA MANAGEMENT
Social strategy, community management, content creation, social activations and paid media delivered by a dedicated team of social specialists.
US Influencer Marketing FAQs
What types of advertising can you do in the US?
Influencer marketing, Paid social media advertising, full social creative and strategy, content production and social media management.
We amplify influencer content with paid social enabling us to deliver bespoke, authentic content to targeted audiences. This allows us to precisely optimise delivery for engagements, clicks and conversions whilst retaining the peer recommendation advantage.
What platforms does Goat work with in the US?
Our campaigns run across all major platforms in the USA including Facebook, Instagram, Twitch, TikTok, YouTube, Twitter, LinkedIn and Snapchat.
What are the top social media platforms in the US?
Social media is incredibly popular across the US with 82% of the population using at least one form. We work across all of the major platforms in the USA including YouTube, TikTok, Facebook, Instagram, Pinterest, LinkedIn, Snapchat and Twitter. However, we tailor each campaign to use the platforms that are most popular with your businesses target market.
HOW DO YOU VET INFLUENCERS IN THE USA?
We have developed a number of bespoke hygiene screening tools and conduct a thorough, manual investigation into each influencer and their feed, going back as far as two years in order to properly assess the influencer’s eligibility and suitability for a campaign.
Once the hygiene screening is complete and confirmed, Goat staff will produce an extensive cross section of potential influencers in the USA and share them with the client for approval. This allows the client to see the planned direction for influencer selection and gauge an idea of the variety that is likely to be used.
Once signed off, the team can begin contacting and contracting influencers, providing a detailed brief, as well as guidance, where necessary.
The vetting process also extends to all content, which is thoroughly checked and considered before anything is published.
WHAT MAKES GOAT DIFFERENT FROM OTHER AGENCIES IN THE US?
The Goat Agency offers a combination of specialized industry expertise on a global scale that enables us to dedicate the appropriate time, resources and people to each of our clients.
Our unbiased and neutral influencer selection and vetting process set us apart from US talent management agencies and our data-driven insights, paired with our human-centric approach, give each client the personalized experience they deserve.
Can a Goat Marketing Campaign target more countries in addition to the US?
Yes. We are 200+ social natives dotted around the world, delivering campaigns reaching every corner of the globe.
The Goat Agency team consists of multinational, multilingual staff and local experts who have worked across 70 countries and delivered in more than 28 different languages.
How do I know if America should be the primary target of my social media marketing efforts?
Influencer platforms have limited expertise as they are often self-serviced. Additionally, a lack of human touch affects the client and influencer relationship and makes it harder to carry out bespoke ways of working and reporting. Our personalized approach leads to more impactful campaigns and includes a variety of services you wouldn’t get using a platform.
HOW DOES INFLUENCER MARKETING INTEGRATE WITH MY OTHER US DIGITAL MARKETING CHANNELS?
We are able to integrate our work seamlessly into the client’s overall digital marketing strategy as we often collaborate with other agencies on in-house media plans.
We are able to support overall digital campaign objectives by driving audiences to your landing pages, increasing the social following of your branded channels and delivering measurable results through a combination of organic and paid influencer content.
QUESTION NOT ANSWERED?
CONTACT US“Content that resonates with the audience is the most effective, whether that is in video form, an ephemeral story or text post.”
Arron Shepherd - Goat Founder
Ready?
LET'S GO!
We specialize in driving revenue using influencers. If you are a brand looking to scale, get in touch to discuss your goals.
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