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Why Molly-Mae’s Maebe Launch Was So Successful (And what’s needed for long-term success)
The rise of influencer-owned brands marks a significant shift in the business landscape, where content creators have moved from merely promoting products to building their own enterprises. This trend has given rise to brands like Kylie Jenner’s Kylie Cosmetics, KSI and Logan Paul’s PRIME drinks, and Hailey Bieber’s Rhode, which leverage the existing following of
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