UK Social Media & Influencer Marketing

As the UK’s leading influencer marketing agency, we work with brands to drive competitive advantage and digital transformation using influencers as a performance media channel.

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INTRO

We understand how to get real business results from social media marketing in the UK

As the leading social-first advertising agency we cover the whole of the UK as well as global markets ensuring the sun never sets on The Goat Agency.

Founded in London in 2015 as one of the first adopters of influencer marketing, we have gone on to track the performance of over 200k influencers and 450k pieces of content and grown to over 200 fully remote staff across the UK. For those located in London, we have just opened Goat HQ, a central location for employees to collaborate on campaigns and meet with clients.

We provide a full spectrum of services, from conceptualising the brief to putting together the social media strategy and implementing each stage of delivery ensuring we deliver best in class social & influencer campaigns for each of our clients.

7.8x

Average ROAS for Emma

177,000+

App Installs for Mercari

229K+

Clicks for Dell

CASE STUDIES

View all UK case studies

Check out our social media case studies and learn how influencer marketing and paid media have delivered impressive results for leading brands across the UK and Europe.

Why Choose The Goat Agency for Influencer Marketing & Advertising in the UK?

  • SOCIAL FIRST EXPERTS
  • FAST & AGILE
  • PUSHING INNOVATION & OPTIMISATION
  • TAKE FULL RESPONSIBILITY
  • PROVEN RESULTS

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What services do we offer in the UK?

UK INFLUENCER MARKETING FAQs

What types of advertising can you do in the UK?

Influencer marketing, Paid social media advertising, full social creative and strategy, content production and social media management.

Using paid social we amplify influencer content which enables us to deliver bespoke, authentic content to targeted audiences throughout the UK and Europe. This allows us to precisely optimise delivery for engagements, clicks and conversions whilst retaining the peer recommendation advantage.

What platforms does Goat work with in the UK?

We work with all major platforms in the UK including Facebook, Instagram, Twitch, TikTok, YouTube, Twitter, LinkedIn and Snapchat.

What are the top social media platforms in the UK?

YouTube, TikTok, Facebook, Instagram, Pinterest, LinkedIn, Snapchat and Twitter.

The UK is home to 57.6 million active social media users, As a result, we work with all of the major platforms in the UK including YouTube, TikTok, Facebook, Instagram, Pinterest, LinkedIn, Snapchat and Twitter. However, we tailor each campaign to use the platforms that are most popular with your business’s target audience.

Can my campaign target specific parts of the UK rather than the whole country?

Yes. Each campaign is completely bespoke to your goals. This could be local, regional or nationally across the UK.

How do you vet influencers in the UK?

We have developed a number of bespoke hygiene screening tools and conduct a thorough, manual investigation into each influencer and their feed, going back as far as two years in order to properly assess the influencer’s eligibility and suitability for a campaign.

Once the hygiene screening is complete and confirmed, Goat staff will produce an extensive cross section of potential influencers in the UK and share them with the client for approval. This allows the client to see the planned direction for influencer selection and gauge an idea of the variety that is likely to be used.

Once signed off, the team can begin contacting and contracting influencers, providing a detailed brief, as well as guidance, where necessary.

The vetting process also extends to all content, which is thoroughly checked and considered before anything is published.

What makes GOAT different from other agencies in the UK?WHAT MAKES GOAT DIFFERENT FROM OTHER AGENCIES IN THE UK?

The Goat Agency offers a combination of specialized industry expertise on a global scale that enables us to dedicate the appropriate time, resources and people to each of our clients.

Our unbiased and neutral influencer selection and vetting process set us apart from UK talent management agencies and our data-driven insights, paired with our human-centric approach, give each client the personalized experience they deserve.

Are influencers popular in the UK?

UK consumers are considered to be relatively social media savvy. As the popularity of social media continues to accelerate and grow, these consumers turn to influencers of all sizes to help with their buying decisions.

HOW DOES INFLUENCER MARKETING INTEGRATE WITH MY OTHER UK DIGITAL MARKETING CHANNELS?

As an agency, we are able to integrate our work seamlessly into the client’s overall digital marketing strategy as we often collaborate with other agencies on in-house media plans. As social media experts, we are able to support overall digital campaign objectives in the UK by driving audiences to your landing pages, increasing the social following of your branded channels and delivering measurable results through a combination of organic and paid influencer content.

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We specialize in driving revenue using influencers. If you are a brand looking to scale, get in touch to discuss your goals.

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