UK Social Media & Influencer Marketing
As the UK’s leading influencer marketing agency, we work with brands to drive competitive advantage and digital transformation using influencers as a performance media channel.
As the leading social-first advertising agency we cover the whole of the UK as well as global markets ensuring the sun never sets on The Goat Agency.
Founded in London in 2015 as one of the first adopters of influencer marketing, we have gone on to track the performance of over 200k influencers and 450k pieces of content and grown to over 200 fully remote staff across the UK. For those located in London, we have just opened Goat HQ, a central location for employees to collaborate on campaigns and meet with clients.
We provide a full spectrum of services, from conceptualising the brief to putting together the social media strategy and implementing each stage of delivery ensuring we deliver best in class social & influencer campaigns for each of our clients.
Check out our social media case studies and learn how influencer marketing and paid media have delivered impressive results for leading brands across the UK and Europe.
Unique data-led influencer selection using our bespoke in-house CRM system, creating high-quality authentic content and performance marketing. We are an agency, not a tech solution!
Taking paid media on social to a powerful new level of effectiveness with the truly unique ability of full access influencer + brand paid media advertising.
Data, insight and trend-driven development of creative ideas and strategies to deliver the most relevant, engaging and effective social campaigns.
In-house video production, editing and design team producing bespoke creative assets optimized for use on social, paid media, digital and beyond.
Social strategy, community management, content creation, social activations and paid media delivered by a dedicated team of social specialists.
Influencer marketing, Paid social media advertising, full social creative and strategy, content production and social media management.
Using paid social we amplify influencer content which enables us to deliver bespoke, authentic content to targeted audiences throughout the UK and Europe. This allows us to precisely optimise delivery for engagements, clicks and conversions whilst retaining the peer recommendation advantage.
We work with all major platforms in the UK including Facebook, Instagram, Twitch, TikTok, YouTube, Twitter, LinkedIn and Snapchat.
YouTube, TikTok, Facebook, Instagram, Pinterest, LinkedIn, Snapchat and Twitter.
The UK is home to 57.6 million active social media users, As a result, we work with all of the major platforms in the UK including YouTube, TikTok, Facebook, Instagram, Pinterest, LinkedIn, Snapchat and Twitter. However, we tailor each campaign to use the platforms that are most popular with your business’s target audience.
Yes. Each campaign is completely bespoke to your goals. This could be local, regional or nationally across the UK.
We have developed a number of bespoke hygiene screening tools and conduct a thorough, manual investigation into each influencer and their feed, going back as far as two years in order to properly assess the influencer’s eligibility and suitability for a campaign.
Once the hygiene screening is complete and confirmed, Goat staff will produce an extensive cross section of potential influencers in the UK and share them with the client for approval. This allows the client to see the planned direction for influencer selection and gauge an idea of the variety that is likely to be used.
Once signed off, the team can begin contacting and contracting influencers, providing a detailed brief, as well as guidance, where necessary.
The vetting process also extends to all content, which is thoroughly checked and considered before anything is published.
The Goat Agency offers a combination of specialized industry expertise on a global scale that enables us to dedicate the appropriate time, resources and people to each of our clients.
Our unbiased and neutral influencer selection and vetting process set us apart from UK talent management agencies and our data-driven insights, paired with our human-centric approach, give each client the personalized experience they deserve.
UK consumers are considered to be relatively social media savvy. As the popularity of social media continues to accelerate and grow, these consumers turn to influencers of all sizes to help with their buying decisions.
As an agency, we are able to integrate our work seamlessly into the client’s overall digital marketing strategy as we often collaborate with other agencies on in-house media plans. As social media experts, we are able to support overall digital campaign objectives in the UK by driving audiences to your landing pages, increasing the social following of your branded channels and delivering measurable results through a combination of organic and paid influencer content.
“Brands focusing their marketing efforts on influencers are some of the first and most innovative companies we work with.”