UK Social Media & Influencer Marketing

We were challenged by Audi to increase awareness, desirability and test drive numbers of their Q range SUVs.

As the beauty industry has been at the forefront of social and marketing innovation in the recent years, creating a challenge for traditional high street stores like Superdrug, it was Goat’s job to ensure Superdrug stays relevant to the Gen Z and millennial consumer.

We have been working with Pernod-Ricard since 2016, delivering campaigns for Absolut, Malibu, Jameson, Chivas etc. This particular campaign for Beefeater, to launch their Pink Gin, was one of our favorites. 

Goat has worked with Nivea to run 18 influencer campaigns to date, across multiple regions. We have developed strategies that are product and campaign-specific, while keeping aligned with Nivea’s tone of voice.

Goat was tasked to activate large scale influencers to bring a higher viewership to the Europa League, in a bid to change perception of the competition.

In order to help raise awareness and encourage engagement with M&Ms as a brand, Goat onboarded six brand ambassadors, with each representing one of the six different brand characters – Red, Yellow, Blue, Green, Orange and Brown.

As a key sponsor of Peace One Day, Lipton tasked Goat to create a campaign centerd around the day to demonstrate that quality connections come from sincere human interaction – and what better way to do this than over a glass of iced tea!

Delivering a truly global strategy, we activated both global hero influencers, and a layer of smaller, local influencers, to every race on the calendar, from Santiago to Hong Kong.

We were tasked to raise awareness of Starbucks delivery through the Uber Eats app and to drive conversations around their #RedCupReason hashtag.

Goat created an influencer generated content campaign raising awareness, educating consumers and driving acquisition of Activia yoghurts.

Goat were tasked by ISKO to grow their Instagram following to 100k, whilst consulting them on the types of content and messaging they should be publishing on the their Instagram feed.

At the beginning of 2020, Starling approached Goat with the task to create a multi-channel ambassador program to drive social conversation and brand consideration that focussed on both their personal and business accounts.

We were tasked by Mars Wrigley to support their Bounty Gate campaign across the UK market, driving further engagement, fun and positive brand sentiment. We devised a strategy in which we created an Instagram Filter that asked users “Which Celebration Are You?”

Goat were tasked with distributing the Heinz Seriously Good Mayonnaise video asset which had been produced by the brand’s creative agency. Overall, the campaign ran for two weeks and the influencer activity significantly outperformed the other channels.

In light of the global pandemic, PokerStars were forced to shelve physical event plans throughout 2020 and 2021, resulting in a required shift to increased digital output. The majority of content during the tournament phases were hosted on Twitch, with highlights being cut-down and uploaded to YouTube.

Onboarded as Grosvenor’s social agency to lead the rebrand and relaunch of the social channels associated to the reformed Grosvenor Sportsbook. Goat were tasked with completing an audit of existing channels, highlighting areas for improvements and then creating and implementing a social media strategy that would improve performance against their key KPIs.

Readly tasked Goat to drive traffic and sign-ups through a paid social campaign. We selected influencers from multiple different verticals, such as lifestyle, interiors and food, to reflect the variety of magazines available on Readly.