Written by: David Philpott

Senior Strategist at The Goat Agency

BY: David Philpott 14/09/2021

A CULTURAL RESET: HOW TIKTOK SHIFTED THE MUSIC LANDSCAPE

For better or for worse, since downloading TikTok last spring, I have absorbed what can only be described as THE new wave of culture. If you’re a millennial, then your teen years most likely consisted of Jack Wills gilets, defining yourself through terrible Buzzfeed quizzes and crippling self-confidence that could be destroyed simply through the