David Philpott

Senior Strategist at The Goat Agency

BY: David Philpott 22/05/2023

6 Key Branding Lessons from the Sofia Richie Wedding

The Sofia Richie wedding is ALL we can think about recently. The daughter of Lionel Richie, has made headlines with her recent wedding to Elliot Grainge, founder and CEO of 10K Projects, an independent record label. This significant event not only marked a new chapter in Sofia’s personal life but also showcased a strategic rebranding
BY: David Philpott 14/09/2021

A CULTURAL RESET: HOW TIKTOK SHIFTED THE MUSIC LANDSCAPE

For better or for worse, since downloading TikTok last spring, I have absorbed what can only be described as THE new wave of culture. If you’re a millennial, then your teen years most likely consisted of Jack Wills gilets, defining yourself through terrible Buzzfeed quizzes and crippling self-confidence that could be destroyed simply through the