What’s green, keen, and completely misunderstood? That would be the Zillennial generation. This “in-between” age group is a demographic of climate advocates, eager spenders, and unrepresented consumers. So who are they, what do they want, and how can you reach them?
We’re digging into the world of Zillennial marketing. This generation is, after all, a seriously powerful one, so you won’t want to miss out on meeting them. It’s about time you had a proper introduction.