01/07/2022
The Rise Of Avatars Across Social Media
Every platform is hell-bent on creating 3D avatar capabilities, but why? Does the typical social media user even have an interest in virtual avatars, and how important will virtual avatars be in the future of the internet? Discover more.
24/06/2022
The Future Of Fashion In A Social-First Age
Fashion is inescapable, acting as a form of self-expression, no consumer can deny its influence and importance in our daily lives. For this very fact, the industry has stood the test of time, being resilient to cultural, technological and environmental shifts. Indeed, by 2026 it is predicted that the global apparel market will reach 2 trillion dollars, with the U.S and China driving the highest proportion of revenue globally. Discover how the future of fashion is being influencer by technology and a social-first age.
20/06/2022
Social Media News Round Up #56: Spotify Believes Podcasts Will Be More Profitable Than Music
Every week the Insights Team at The Goat Agency pull together the latest news from the social space in a weekly social media industry news round-up. This week we cover Spotify believing podcasts will soon be more profitable than music, Meta launching Horizon Worlds in the UK, and loads more of the latest social media
13/06/2022
Social Media News Round Up #55: Will Elon Musk Purchase Twitter?
This week we cover Elon Musk abandoning the Twitter takeover, Instagram's pinned posts feature and what platforms are doing with digital avatars!
30/05/2022
Social Media News Round Up #54: YouTube Shorts Ads Arriving Soon
In this weeks social media news round-up, we cover: KSI and Logan Paul's energy drink 'Prime' sponsoring a NASCAR team; YouTube Shorts Ads incoming; TikTok launching mini-games and more!
26/05/2022
TikTok Is Pushing Into Gaming – Here’s Everything You Need To Know
TikTok has infiltrated the minds of over a billion users worldwide in 2021, and that number is climbing. Now the app is launching mini games! Discover everything you need to know about their latest venture.
16/05/2022
Industry News Round Up #52: NFTs Launch Across Instagram
This week we cover NFTs launching across Instagram, Logan Paul's 99 Originals NFT Project, Cameo cutting 25% of its employees, and more!
09/05/2022
Industry News Round Up #51: Is Twitch Making A Big Mistake With Creators?
This week: the issue YouTube faces with Shorts, Twitch's latest issue with creator monetisation and Snap's celebrity advertisement offering.
02/05/2022
Industry News Round Up #50: Twitter Accepts Elon Musk’s Deal of $44 Billion
This week we cover Twitter accepting Elon Musk's deal to acquire the platform for $44 billion, the new Digital Services Act in the E.U and the latest updates to social platforms!
25/04/2022
Industry News Round Up #49: The Deal with Logan Paul’s Liquid Marketplace
his week we cover Logan Paul's Liquid Marketplace, the first creator on the cover of Rolling Stones, all the latest Instagram features released or tested this week & more!
18/04/2022
Industry Round Up #48: Meta and NFTs & Creator Monetisation in Horizon Worlds
Every week the Insights Team at The Goat Agency pull together the latest news from the social space in a weekly social media industry round-up. This week we cover Meta and NFTs, the latest creator monetisation options within Horizon Worlds and how YouTube is driving hype around Shorts at Coachella! Don’t forget you can follow
12/04/2022
Meta’s Horizon Worlds Tests a Creator Bonus Program & In App Purchases
It’s certainly no secret by now that Meta is throwing everything at developing a metaverse, and they aren’t the only ones! Yuga Labs, the company behind the blue-chip NFT project Bored Ape Yacht Club is also looking at developing their own metaverse named Otherside. Therefore, in order to get ahead, Meta has launched another creator