Geraint Smith

Reddit is the 8th wonder of the world, where the weird and wonderful minds of people on the internet collide. Nothing’s too niche in this space, from tea enthusiasts to toe suckers; you name it, there’s a community for it. It’s a place where conversations are unfiltered, and people can talk about anything they want

The Pokemon franchise originated in a Japanese gaming magazine in the 1980s. Satoshi Tajiri and Ken Sugimori, the writer and illustrator respectively, then took Pokemon to the next level through role-playing games, published by Nintendo. Next came the Pokemon trading cards, in 1996 – under a year into the release of the first game. What

Gymshark, the fitness brand on everyone’s feed, adored by Gen Z gym enthusiasts and loathed by traditional muscles buffs. Gymshark was built using influencers as their primary marketing channel, pioneering a social-first marketing strategy. We hear from athletes about what makes the brand so popular and sneak into the head office in Birmingham to interview