BLOG POST BY: Geraint Smith
May 7, 2021



Gymshark, the fitness brand on everyone’s feed, adored by Gen Z gym enthusiasts and loathed by traditional muscles buffs. Gymshark was built using influencers as their primary marketing channel, pioneering a social-first marketing strategy.

We hear from athletes about what makes the brand so popular and sneak into the head office in Birmingham to interview founder Ben Francis. 

Can Gymshark be the UK’s answer to Adidas and Nike?

With a value of more than £1bn, Gymshark became the second British company since 2001 to reach unicorn status without any prior investment. 

In our first Goat documentary, we explore what makes the brand so popular amongst influencers, gym enthusiasts and infiltrate Gymshark HQ, in Birmingham, to interview founder Ben Francis.

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Written by: Geraint Smith

Social Content Lead at The Goat Agency