Written by: Molly Collins

Campaign Executive at The Goat Agency

BY: Molly Collins 11/10/2021

UNLOCKING THE POWER OF INFLUENCER MARKETING: COMBINING THE HUMAN TOUCH WITH THE DATA-DRIVEN INSIGHT

Influencer marketing is a term that feels relatively new, right? As social media has matured over the past decade, influencers have become ingrained into popular culture, as more and more brands turn to online creators to advocate for their products and services. The word ‘influencer’ was even added as an official word in the English