Olly Paul

Senior Gaming Campaign Executive at The Goat Agency

BY: Olly Paul 28/01/2022

WARHAMMER AGE OF SIGMAR – 3RD EDITION: CAMPAIGN SPOTLIGHT

In the summer of 2021, Goat partnered with the miniature wargaming powerhouse Games Workshop to attract more people into the wild and untamed land of Ghur, and invite them to pick a side in the never-ending war over the Mortal Realms. This is the story of how we ran a social campaign for Warhammer Age
BY: Olly Paul 13/05/2021

WHY GAMING BRANDS SHOULD NOT IGNORE THE METEORIC RISE OF TABLETOP ROLEPLAYING GAMES ON TWITCH AND YOUTUBE

A new type of show on Twitch and YouTube has been gaining popularity at record speeds over the last few years; originating on gaming channels, and then spawning their own platforms outright. Critical Role – one of the largest such channels – gains over 700,000 views every week, with more on supporting platforms, and is