Rowan Byers

Insights Executive at The Goat Agency

BY: Rowan Byers 11/01/2022

Metaverse Marketing: Meta, Roblox and The Future of Social Media

The metaverse is a hypothesized iteration of the internet. It’s a combination of multiple elements of technology, including virtual reality, augmented reality and video, where users live within a digital universe. In this article, we’ll take a closer look at how the metaverse has evolved and shifted to the forefront of the commercial world with
BY: Rowan Byers 30/11/2021

The Rise of Subscription Platforms: Why Both Creators and Platforms Are Shifting to a Subscription Model

Subscription platforms like Patreon have ushered in a new dawn of financial sustenance amongst online creators and influencers. But how did we get here? What were the defining moments in which creator subscription services blossomed from a one-time donation to an olive branch of payment systems that test the structural integrity of online income models