Rowan Byers

Insights Executive at The Goat Agency

BY: Rowan Byers 20/04/2022

How Technology Is Shaping the Future of Football: From VR, NFTs and Beyond

Goat take a look at how the technologies of today such as VR, NFTs and the Metaverse are poised to impact the future of Football!
BY: Rowan Byers 11/03/2022

Will 10 Minute Videos on TikTok Help The Platform Sweep The Social Space?

TikTok has certainly set the pace within the social space, with its focus on short-form video content. The platform very quickly emerged as a threat to the social giant’s Meta, and Alphabet, which is why the two mega-companies have invested a lot of time in repurposing TikTok’s groundbreaking formats to suit their own platforms. Instagram
BY: Rowan Byers 10/02/2022

Why Brands Are Shifting Their Super Bowl Advertising Spend To Social

With the 56th Super Bowl on the horizon, we’re going to delve into the prestigious sporting event’s deep-rooted world of advertising. More specifically, why its big-name advertisers are passing up the mouthwatering opportunity to spend over $6 million on a TV commercial, and instead opting to take the social media route. The Super Bowl Origins
BY: Rowan Byers 11/01/2022

Metaverse Marketing: Meta, Roblox and The Future of Social Media

The metaverse is a hypothesized iteration of the internet. It’s a combination of multiple elements of technology, including virtual reality, augmented reality and video, where users live within a digital universe. In this article, we’ll take a closer look at how the metaverse has evolved and shifted to the forefront of the commercial world with
BY: Rowan Byers 30/11/2021

The Rise of Subscription Platforms: Why Both Creators and Platforms Are Shifting to a Subscription Model

Subscription platforms like Patreon have ushered in a new dawn of financial sustenance amongst online creators and influencers. But how did we get here? What were the defining moments in which creator subscription services blossomed from a one-time donation to an olive branch of payment systems that test the structural integrity of online income models