Rowan Byers

Insights Executive at The Goat Agency

BY: Rowan Byers 15/02/2024

How Social Media and Content Creators Influenced Super Bowl LVIII 

As the spectacle of Super Bowl LVIII unfolded, it wasn’t just about touchdowns and halftime performances; it was a stage for social media influencers and content creators to seize the spotlight. Influencers have truly entered the field, and were involved with nearly every big brand campaign around the event this year.  Let’s explore how brands
BY: Rowan Byers 01/01/2024

The Ultimate Guide to Twitch Marketing in 2024

Twitch is the world’s largest online video game streaming platform, known for captivating audiences through live content. The platform is driven by real-time engagement, and community participation, which means there is a lot of potential for brands to tap into, and grow within the live stream market. Twitch marketing can help brands expand their reach to new, more diverse, audiences. Twitch is also a great platform for brands looking to create a sense of community, and really get to know their consumers. Here’s our guide to Twitch marketing in 2023.
BY: Rowan Byers 18/12/2023

Amazon Influencer Marketing: A Guide for Brands Looking to Tap into the Immense Marketplace 

Amazon continues its expansion beyond e-commerce. The multinational tech brand has already branched into streaming services, and even space exploration. Now, Amazon is looking at the influencer market as a new means of driving business success.  We’re here to unpack Amazon influencer marketing, looking at how brands can tap into Amazon’s dense retail media network (RMN), partner with dedicated Amazon influencers, and our exclusive tips for creating a successful Amazon influencer marketing campaign.
BY: Rowan Byers 18/12/2023

TikTok Shop’s First Christmas: How Brands are Leveraging Social Commerce Solution for the Holidays

48% of Gen Z will do their holiday shopping on social media this holiday season. Is it a surprise then that major brands are shifting large quantities of their digital spend to TikTok? Absolutely not. This uptick in spend, and the rise in users using TikTok for their holiday gifts, can be attributed to the rise of social commerce across Europe and the US. So let’s unwrap, and take a look at the rising trend, and how brands are using TikTok Shop this holiday season.
BY: Rowan Byers 08/12/2023

4 Gaming Brands Crushing Their TikTok Marketing and What You Can Learn

Who are the best TikTok gaming brands, and why are they winning? We’re here to talk about it. 
BY: Rowan Byers 06/12/2023

Meet the Herd: Dom Hyams – Head of Strategy at Purple Goat 

Meet the Herd brings you closer to brilliant minds behind our global, award-winning social media and influencer marketing agency. In this Goat exclusive, we sat down with Dom Hyams, Head of Strategy at our sister agency, Purple Goat. 
BY: Rowan Byers 04/12/2023

4 Skincare Brands Crushing it on TikTok and What You Can Learn

There are a myriad of skincare brands crushing it on TikTok. But there are also plenty of brands that are still missing the mark. How can you make your brand one of the former and avoid being one of the latter? We’re diving into the world of skincare on TikTok and what makes brands shine.
BY: Rowan Byers 28/11/2023

Video Marketing in 2024 – What Brands Can Learn From Its Evolution So Far

In this digitalized world where 82% of global internet traffic comes from video traffic, it’s fitting that we take a glance at the video marketing space.  From its early beginnings on YouTube, looking ahead to the possibilities of the metaverse, how exactly has video marketing evolved, and more importantly, what can we learn from the latest developments?
BY: Rowan Byers 27/11/2023

The Rise of Social Commerce in the West – What Brands Need to Know in 2024

The emergence of TikTok Shop, Instagram Shop, Pinterest Shop, and Facebook Marketplace, all indicate one thing – social commerce is rapidly scaling here in the West. In this blog, we’re delving into the rise of social commerce, exploring its definition and impact on platforms like TikTok, and Instagram, highlighting the rise and potential of this dynamic shopping experience. What is the current landscape and what future trends will transpire? Stick around as we look to outline the imminent boom of social commerce in the West, and how brands can tap into the rising demand.
BY: Rowan Byers 15/11/2023

The Power of Collaborative Marketing – What Is It, Benefits for Brands + Iconic Partnership Examples 

Dive into the world of collaborative marketing, a strategy uniting brands for innovation, targeted campaigns, and social impact. From Fortnite x Balenciaga, to Doritos x Burger King, there have been some iconic moments delivered to us through brand collaboration.  We’re here to explore the idiom of brand collaborations and learn the keys to its success - plus some exciting examples of recent collaborative marketing campaigns.
BY: Rowan Byers 09/11/2023

How Brands Can Leverage the New TikTok Out of Phone Marketing Feature

If expanding into search, live streaming, and e-commerce wasn’t enough, TikTok has now added out-of-home advertising to that list.  They recently announced Out of Phone; a new advertising formula that enables brands to translate the content created and viewed in-app, and displaying that across surfaces in the physical world. But what is the opportunity for brands, and should you be considering an OOH strategy with TikTok?  Let’s find out.
BY: Rowan Byers 02/11/2023

Unlocking the Power of Influencer Marketing in Social Commerce

In recent years, the landscape of commerce has undergone a transformative shift, where the lines between social media and shopping have blurred to create an engaging fusion known as social commerce. At the heart of this revolution are influencers, who have the power to shape consumer behavior and drive momentum on behalf of brands.  We’re delving into the synergy between influencer marketing and social commerce, exploring the rise of this dynamic duo, its impact on brands, and the exciting prospects it holds for the future of online shopping.