Rowan Byers

With the influencer marketing space expected to grow to a net worth of $21.1 billion this year, it’s time to put our thinking caps on and take a look at the space we gestated from. How does influencer marketing fare in 2023, and what are the trends that us influencer marketers need to be keeping an eye on? More importantly, where is the industry heading?

Influencer marketing has become a driving force for authentic and results driven performance advertising. What are the benefits of working with influencers? And how can your brand use a social-first approach to tap into a growing conversation?

As more users flock to the TikTok search engine, should we start to rethink how content marketing is approached on the platform? Furthermore, where does Google stand now that TikTok is eating into its search traffic, and how does this impact the overall state of marketing?

International Women’s Day (IWD) is a global day of celebration and recognition of the social, economic, cultural and political impacts of women. Every year on March 8, International Women’s Day commemorates and honors women’s accomplishments, raises awareness about gender disparities and discrimination, as well as spotlighting global support for women. Ahead of International Women’s Day

In this digitalized world where 82% of global internet traffic comes from video traffic, it’s fitting that we take a glance at the video marketing space.  From its early beginnings on YouTube, looking ahead to the possibilities of the metaverse, how exactly has video marketing evolved, and more importantly, what can we learn from the latest developments?

The Kansas City Chiefs became NFL champions for the second time in four years after a thrilling comeback that saw them win 38-35 over the Philadelphia Eagles. The Super Bowl is one of – if not the – biggest event in the marketing calendar, with brands shifting huge portions of their ad spend towards a

Generative AI seems to be all the rage at the moment, it’s all anyone seems to be talking about, and yes we may be guilty of banging on about ChatGPT quite a bit. Well, Generative AI tools are back amongst the headlines in a cat amongst pigeons scenario. Collective artists, and Getty Images are taking

Each week the insights team at The Goat Agency pull together the latest news from the social space in a weekly social media news round-up. This week we cover TikTok’s looming ban threat extending to Europe, T2 the Twitter alternative receives investment injection, and artists launch legal action against generative AI tools. Don’t forget you

We thought about asking ChatGPT to write this article, however, the application kindly referred us to our own devices due to being at full capacity.  2023, whilst hosting the year of the rabbit, the centennial anniversary of Disney and the FIFA Women’s World Cup, will also see the genesis of AI throughout online and digital

Each week the insights team at The Goat Agency pull together the latest news from the social space in a weekly social media news round-up. This week we cover Microsoft’s $10 Billion OpenAI investment, the AI-controlled VTuber that’s been banned on Twitch and OpenAI reveals plan to monetize ChatGPT. Don’t forget you can follow us

Each week the insights team at The Goat Agency pull together the latest news from the social space in a weekly social media news round-up. This week we cover the United States’ looming TikTok ban, Instagram’s key focus for 2023, and Microsoft’s bid to integrate ChatGPT within its Bing search engine. Don’t forget you can

Each week the insights team at The Goat Agency pull together the latest news from the social space in a weekly social media news round-up. This week we cover the growing demand for AI through app’s like ChatGPT, Twitter’s ban on journalists and how it could impact content moderation, and TikTok’s new feature that adds