10/06/2021
THE RISE OF LIVE STREAMS IN SOUTHEAST ASIA AND WHY BRANDS SHOULD BE INVESTING IN THIS FORMAT
Live stream online shopping is a tried and tested concept in China, where social network titans like Douyin (China’s version of TikTok) are reinventing themselves as home shopping channels. Influencers and brands stream live content where the audience can instantly buy things that they are seeing on the app. Currently, Alibaba’s Taobao Live is dominating