Jago Sherman

BY: Jago Sherman 24/03/2023

The Relationship Between Brands and Influencers is Evolving – Here’s How

In recent years, influencer marketing has become an essential part of many brands’ marketing strategies. However, the relationship between brands and influencers has often been fraught with tension, with brands wanting to maintain control over their image while influencers strive for creative freedom.  This is beginning to change though with big brands like Gymshark and