Written by: Jess Bradbrook

Campaign Manager at The Goat Agency

BY: Jess Bradbrook 04/01/2022

BEIERSDORF CAMPAIGN SPOTLIGHT: MARKETING BEAUTY BRANDS DURING THE PANDEMIC

Throughout the pandemic and subsequent lockdowns, the world was forced into isolation leading to a need to connect through social platforms and rely on digital services for consumer goods and entertainment. One sector that experienced a huge surge during lockdown was beauty – and more specifically skincare. For our longstanding client Beiersdorf, 2021 became an