Rowan Byers

Insights Executive at The Goat Agency

BY: Rowan Byers 17/10/2022

Social Media News Round Up #73 – Hasbulla Signs With UFC

Each week the Insights Team at The Goat Agency pull together the latest news from the social space in a weekly social media industry news round-up. This week we cover internet sensation, Hasbulla agreeing to fight in the UFC, TikTok Shop to the US confirmation and YouTube Handles coming to the platform. Don’t forget you
BY: Rowan Byers 10/10/2022

Social Media News Round Up #72 – TikTok Shop Heading To US

Each week the Insights Team at The Goat Agency pull together the latest news from the social space in a weekly social media industry news round-up. This week we cover the imminent rollout of TikTok Shop in the US, Elon Musk reinstates his original Twitter bid and Snapchat announces a content deal with Spanish football
BY: Rowan Byers 03/10/2022

Social Media News Round Up #71 – The Sidemen Charity Match 2022

Each week the Insights Team at The Goat Agency pull together the latest news from the social space in a weekly social media industry news round-up. This week we cover the Sidemen charity match 2022, the impact of brand diversity, quality and inclusion on sales, and TikTok announcing an extension to video descriptions. Don’t forget
BY: Rowan Byers 03/10/2022

Sidemen Charity Match 2022; Goals & Highlights

The Sidemen Charity match took place on the 24th September. At its peak, the event amassed 2.6 million concurrent viewers as people tuned in to watch some of the biggest creators from the UK and across the pond. Big name creators, and action-packed entertainment aside, the Sidemen charity match took place to raise money for
BY: Rowan Byers 26/09/2022

Social Media News Round Up #70 – Grand Theft Auto 6 Leak

Each week the Insights Team at The Goat Agency pull together the latest news from the social space in a weekly social media industry news round-up. This week we cover the Grand Theft Auto 6 leaks across the internet, Twitch vows to ban unsolicited gambling streamers, and the increasing reliance on social platforms for news
BY: Rowan Byers 23/09/2022

Live Commerce Is Taking Over Online Shopping

‘Live commerce’, ‘live shopping’, ‘live shoppable content’ or ‘TikTok shop’. Whatever you want to call it, this new form of social media shopping experience is booming and you won’t be able to ignore it for much longer. Content distributors, online sellers and big brands alike are rushing to capitalise on rapidly changing consumer behaviour, and
BY: Rowan Byers 20/09/2022

Social Media Round Up #69 – Ninja Returns To The Internet

Each week the Insights Team at The Goat Agency pull together the latest news from the social space in a weekly social media industry news round-up. This week we cover Ninja’s return to the internet and why it is causing some controversy, Instagram’s new re-post feature and how some brands reacted oh so wrong following
BY: Rowan Byers 15/09/2022

What is BeReal And Why Is Instagram & Snapchat Copying It?

BeReal is a new photo-sharing app with over 10 million downloads. Snapchat and Instagram have already taken inspiration from the app's success
BY: Rowan Byers 05/09/2022

Social Media Round Up #67 – Eminem & Snoop Dogg Perform With NFTs

Eminem and Snoop Dogg perform with NFTs, KSI and Deji boxing at the O2 and VTubers take over Twitch in this weeks news round up!
BY: Rowan Byers 22/08/2022

Social Media News Round Up #65 – YouTube Boxing Returns; KSI Vs Swarmz And Ivan Nikolov

YouTube Boxing returns on August 27th with KSI vs Swarmz, and KSI vs Ivan Nikolov - that's right two opponents in one night. Read more in the full blog!
BY: Rowan Byers 15/08/2022

Social Media News Round Up #64: Twitter’s Elon Musk Lawsuit

Each week the Insights Team at The Goat Agency pull together the latest news from the social space in a weekly social media industry news round-up. This week we look at Twitter’s fiery response to the Elon Musk lawsuit, Instagram copying BeReal, Twitch investigating gambling streams and much more! Don’t forget you can follow us
BY: Rowan Byers 12/08/2022

Should Instagram Stop Trying To Force The TikTok Model On Its Users?

Since its inception and transition from Muiscal.ly to the short-form tycoon, TikTok has been a real eye opener for the social media space. Short-form video has become a force to be reckoned with, and perhaps the favored content type available on the internet today. It’s difficult to pick out a brand that has not taken