Rowan Byers

Insights Executive at The Goat Agency

BY: Rowan Byers 23/03/2023

Influencer marketing in 2023 – What brands can learn from its evolution so far

With the influencer marketing space expected to grow to a net worth of $21.1 billion this year, it’s time to put our thinking caps on and take a look at the space we gestated from. How does influencer marketing fare in 2023, and what are the trends that us influencer marketers need to be keeping an eye on? More importantly, where is the industry heading?
BY: Rowan Byers 20/03/2023

The Benefits of Influencer Marketing for Brands

Influencer marketing has become a driving force for authentic and results driven performance advertising. What are the benefits of working with influencers? And how can your brand use a social-first approach to tap into a growing conversation?
BY: Rowan Byers 13/03/2023

TikTok Search Engine – How Does it Impact Marketing?

As more users flock to the TikTok search engine, should we start to rethink how content marketing is approached on the platform? Furthermore, where does Google stand now that TikTok is eating into its search traffic, and how does this impact the overall state of marketing?
BY: Rowan Byers 08/03/2023

International Women’s Day 2023: 5 Social Media Creators to Celebrate This IWD

International Women’s Day (IWD) is a global day of celebration and recognition of the social, economic, cultural and political impacts of women. Every year on March 8, International Women’s Day commemorates and honors women’s accomplishments, raises awareness about gender disparities and discrimination, as well as spotlighting global support for women. Ahead of International Women’s Day
BY: Rowan Byers 28/02/2023

Video Marketing in 2023 – What Brands Can Learn From Its Evolution So Far

In this digitalized world where 82% of global internet traffic comes from video traffic, it’s fitting that we take a glance at the video marketing space.  From its early beginnings on YouTube, looking ahead to the possibilities of the metaverse, how exactly has video marketing evolved, and more importantly, what can we learn from the latest developments?
BY: Rowan Byers 13/02/2023

How Brands Leveraged Social Media Ahead of Super Bowl LVII

The Kansas City Chiefs became NFL champions for the second time in four years after a thrilling comeback that saw them win 38-35 over the Philadelphia Eagles. The Super Bowl is one of – if not the – biggest event in the marketing calendar, with brands shifting huge portions of their ad spend towards a
BY: Rowan Byers 02/02/2023

Getty Images Are Suing AI Generators for Copyright Infringement

Generative AI seems to be all the rage at the moment, it’s all anyone seems to be talking about, and yes we may be guilty of banging on about ChatGPT quite a bit. Well, Generative AI tools are back amongst the headlines in a cat amongst pigeons scenario. Collective artists, and Getty Images are taking
BY: Rowan Byers 18/01/2023

ChatGPT is the Genesis of Artificial Intelligence

We thought about asking ChatGPT to write this article, however, the application kindly referred us to our own devices due to being at full capacity.  2023, whilst hosting the year of the rabbit, the centennial anniversary of Disney and the FIFA Women’s World Cup, will also see the genesis of AI throughout online and digital
BY: Rowan Byers 08/12/2022

The Decline of the ‘Social’ Network, Thanks to TikTok

Is there a difference between social media and entertainment, or have the two mediums combined to form a new definition for platforms in the sector? Where do the definitions lie with platforms such as Snapchat, YouTube and Instagram? And what about TikTok? Algorithms are defining social media platforms today by dictating what we see across
BY: Rowan Byers 11/11/2022

Social Media Marketing Trends 2023: What to Expect

As another 12 chaotic months draws to a close, we can reflect on what has been a big year for social media platforms. Meta continues its gradual decline, TikTok continues to grow and then there’s Twitter, who right now, is amidst a volatile change of management that could veer off in any direction. With all
BY: Rowan Byers 02/11/2022

‘TikTok Made Me Play It’ Highlights TikTok’s Gaming Growth

As of 2022, the value of the gaming industry is predicted to reach $197bn, with the largest share going to mobile gaming and its projected merit of $152bn. Within the span of a few months, social media platforms have opted to discontinue their ventures into gaming, in particular mobile gaming, despite the market’s continued growth.
BY: Rowan Byers 03/10/2022

Social Media News Round Up #71 – The Sidemen Charity Match 2022

Each week the Insights Team at The Goat Agency pull together the latest news from the social space in a weekly social media industry news round-up. This week we cover the Sidemen charity match 2022, the impact of brand diversity, quality and inclusion on sales, and TikTok announcing an extension to video descriptions. Don’t forget