Rowan Byers

Insights Executive at The Goat Agency

BY: Rowan Byers 20/05/2022

Twitch Is On The Verge Of A Creator Crisis Following Pay Cut News

We review the latest news around Twitch creator revenue cuts, and how the fabric of the live streaming sector could be about to face titanic changes.
BY: Rowan Byers 20/04/2022

How Technology Is Shaping the Future of Football: From VR, NFTs and Beyond

Goat take a look at how the technologies of today such as VR, NFTs and the Metaverse are poised to impact the future of Football!
BY: Rowan Byers 11/03/2022

Will 10 Minute Videos on TikTok Help The Platform Sweep The Social Space?

TikTok has certainly set the pace within the social space, with its focus on short-form video content. The platform very quickly emerged as a threat to the social giant’s Meta, and Alphabet, which is why the two mega-companies have invested a lot of time in repurposing TikTok’s groundbreaking formats to suit their own platforms. Instagram
BY: Rowan Byers 10/02/2022

Why Brands Are Shifting Their Super Bowl Advertising Spend To Social

With the 56th Super Bowl on the horizon, we’re going to delve into the prestigious sporting event’s deep-rooted world of advertising. More specifically, why its big-name advertisers are passing up the mouthwatering opportunity to spend over $6 million on a TV commercial, and instead opting to take the social media route. The Super Bowl Origins
BY: Rowan Byers 11/01/2022

Metaverse Marketing: Meta, Roblox and The Future of Social Media

The metaverse is a hypothesized iteration of the internet. It’s a combination of multiple elements of technology, including virtual reality, augmented reality and video, where users live within a digital universe. In this article, we’ll take a closer look at how the metaverse has evolved and shifted to the forefront of the commercial world with
BY: Rowan Byers 30/11/2021

The Rise of Subscription Platforms: Why Both Creators and Platforms Are Shifting to a Subscription Model

Subscription platforms like Patreon have ushered in a new dawn of financial sustenance amongst online creators and influencers. But how did we get here? What were the defining moments in which creator subscription services blossomed from a one-time donation to an olive branch of payment systems that test the structural integrity of online income models