Rowan Byers

The Sidemen Charity match took place on the 24th September. At its peak, the event amassed 2.6 million concurrent viewers as people tuned in to watch some of the biggest creators from the UK and across the pond. Big name creators, and action-packed entertainment aside, the Sidemen charity match took place to raise money for

‘Live commerce’, ‘live shopping’, ‘live shoppable content’ or ‘TikTok shop’. Whatever you want to call it, this new form of social media shopping experience is booming and you won’t be able to ignore it for much longer. Content distributors, online sellers and big brands alike are rushing to capitalise on rapidly changing consumer behaviour, and

BeReal is a new photo-sharing app with over 10 million downloads. Snapchat and Instagram have already taken inspiration from the app's success

YouTube Boxing returns on August 27th with KSI vs Swarmz, and KSI vs Ivan Nikolov - that's right two opponents in one night. Read more in the full blog!

Since its inception and transition from Muiscal.ly to the short-form tycoon, TikTok has been a real eye opener for the social media space. Short-form video has become a force to be reckoned with, and perhaps the favored content type available on the internet today. It’s difficult to pick out a brand that has not taken

Reddit’s slogan ‘dive into anything’ perfectly sums up the social news aggregation platform. Increasingly popular with the inquisitive slice of the internet’s population, its user base can delve into vast quantities of information on practically every field of human knowledge. When we take some of the platform’s recent updates into account, it’s evident that the

The point of ignition for YouTube boxing and the future of squared circle combat started in 2018, when KSI and Joe Weller wrapped their hands for the first time. Discover how the YouTuber boxing has grown to infiltrate the mainstream and change the iconic sport forever.

We review the latest news around Twitch creator revenue cuts, and how the fabric of the live streaming sector could be about to face titanic changes.

Goat take a look at how the technologies of today such as VR, NFTs and the Metaverse are poised to impact the future of Football!

TikTok has certainly set the pace within the social space, with its focus on short-form video content. The platform very quickly emerged as a threat to the social giant’s Meta, and Alphabet, which is why the two mega-companies have invested a lot of time in repurposing TikTok’s groundbreaking formats to suit their own platforms. Instagram

With the 56th Super Bowl on the horizon, we’re going to delve into the prestigious sporting event’s deep-rooted world of advertising. More specifically, why its big-name advertisers are passing up the mouthwatering opportunity to spend over $6 million on a TV commercial, and instead opting to take the social media route. The Super Bowl Origins

The metaverse is a hypothesized iteration of the internet. It’s a combination of multiple elements of technology, including virtual reality, augmented reality and video, where users live within a digital universe. In this article, we’ll take a closer look at how the metaverse has evolved and shifted to the forefront of the commercial world with