Rowan Byers

Insights Executive at The Goat Agency

BY: Rowan Byers 03/10/2022

Sidemen Charity Match 2022; Goals & Highlights

The Sidemen Charity match took place on the 24th September. At its peak, the event amassed 2.6 million concurrent viewers as people tuned in to watch some of the biggest creators from the UK and across the pond. Big name creators, and action-packed entertainment aside, the Sidemen charity match took place to raise money for
BY: Rowan Byers 23/09/2022

Live Commerce Is Taking Over Online Shopping

‘Live commerce’, ‘live shopping’, ‘live shoppable content’ or ‘TikTok shop’. Whatever you want to call it, this new form of social media shopping experience is booming and you won’t be able to ignore it for much longer. Content distributors, online sellers and big brands alike are rushing to capitalise on rapidly changing consumer behaviour, and
BY: Rowan Byers 15/09/2022

What is BeReal And Why Is Instagram & Snapchat Copying It?

BeReal is a new photo-sharing app with over 10 million downloads. Snapchat and Instagram have already taken inspiration from the app's success
BY: Rowan Byers 22/08/2022

Social Media News Round Up #65 – YouTube Boxing Returns; KSI Vs Swarmz And Ivan Nikolov

YouTube Boxing returns on August 27th with KSI vs Swarmz, and KSI vs Ivan Nikolov - that's right two opponents in one night. Read more in the full blog!
BY: Rowan Byers 12/08/2022

Should Instagram Stop Trying To Force The TikTok Model On Its Users?

Since its inception and transition from to the short-form tycoon, TikTok has been a real eye opener for the social media space. Short-form video has become a force to be reckoned with, and perhaps the favored content type available on the internet today. It’s difficult to pick out a brand that has not taken
BY: Rowan Byers 05/08/2022

Reddit To Compete With Meta, TikTok, Roblox For Digital Supremacy

Reddit’s slogan ‘dive into anything’ perfectly sums up the social news aggregation platform. Increasingly popular with the inquisitive slice of the internet’s population, its user base can delve into vast quantities of information on practically every field of human knowledge. When we take some of the platform’s recent updates into account, it’s evident that the
BY: Rowan Byers 17/06/2022

YouTuber Boxing Has Brought A New Lease Of Life To The Sport 

The point of ignition for YouTube boxing and the future of squared circle combat started in 2018, when KSI and Joe Weller wrapped their hands for the first time. Discover how the YouTuber boxing has grown to infiltrate the mainstream and change the iconic sport forever.
BY: Rowan Byers 20/05/2022

Twitch Is On The Verge Of A Creator Crisis Following Pay Cut News

We review the latest news around Twitch creator revenue cuts, and how the fabric of the live streaming sector could be about to face titanic changes.
BY: Rowan Byers 20/04/2022

How Technology Is Shaping the Future of Football: From VR, NFTs and Beyond

Goat take a look at how the technologies of today such as VR, NFTs and the Metaverse are poised to impact the future of Football!
BY: Rowan Byers 11/03/2022

Will 10 Minute Videos on TikTok Help The Platform Sweep The Social Space?

TikTok has certainly set the pace within the social space, with its focus on short-form video content. The platform very quickly emerged as a threat to the social giant’s Meta, and Alphabet, which is why the two mega-companies have invested a lot of time in repurposing TikTok’s groundbreaking formats to suit their own platforms. Instagram
BY: Rowan Byers 10/02/2022

Why Brands Are Shifting Their Super Bowl Advertising Spend To Social

With the 56th Super Bowl on the horizon, we’re going to delve into the prestigious sporting event’s deep-rooted world of advertising. More specifically, why its big-name advertisers are passing up the mouthwatering opportunity to spend over $6 million on a TV commercial, and instead opting to take the social media route. The Super Bowl Origins
BY: Rowan Byers 11/01/2022

Metaverse Marketing: Meta, Roblox and The Future of Social Media

The metaverse is a hypothesized iteration of the internet. It’s a combination of multiple elements of technology, including virtual reality, augmented reality and video, where users live within a digital universe. In this article, we’ll take a closer look at how the metaverse has evolved and shifted to the forefront of the commercial world with