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For consumers, sports doesn’t stop after the match ends. It extends to following players and commentators, buying equipment and merchandise of their own, and all-round integrating it into their everyday lives. At the same time, the number of sports, streaming options, leagues types and associated products has never been higher. To stand out in this busy vertical, brands are recognising the power of influencers in attracting the uninitiated or capturing the loyalty of die-hard fans. Here are some of the most effective sports influencer marketing campaigns, and the key takeaways for brands looking to immerse in the sporting world.
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