The Goat Agency

Black Friday is a major moment in every retail brand’s marketing calendar, kicking off the holiday season with a bang. With an audience of enthusiastic deal-hunters to compete for, brands are constantly innovating when it comes to grabbing attention, creating urgency, and shouting about the deals on offer. Working with influencers is one of the

The rise of influencer-owned brands marks a significant shift in the business landscape, where content creators have moved from merely promoting products to building their own enterprises.  This trend has given rise to brands like Kylie Jenner’s Kylie Cosmetics, KSI and Logan Paul’s PRIME drinks, and Hailey Bieber’s Rhode, which leverage the existing following of

We are very excited to announce our next Raised on Social event, live from New York City! Featuring speakers from Unilever, Amazon Prime, Dell, Klarna, Keurig Dr Pepper, FP Movement, Kate Spade and Pierre-Fabre USA, this event will explore how brands can leverage trends, communities, and creators to build long-lasting relevance. “Social media trends can

In today’s social media landscape, the level of discovery is unprecedented. The TikTokification of social media means we’re seeing more content, tailored to our interests, and more viral influencers coming to the surface. Social platforms, and their sophisticated algorithms, have made it even easier for posters to strike the match and go viral.  Going so-called

Why are brands focusing on mental health? Mental, physical and community health are increasingly common topics in brand communications, showing up in everything from TV ad campaigns to podcasts, Snaps and TikTok videos. Contemporary consumers not only expect brands to be conscientious and aware, but also a force for good in the world. This sentiment

Paid advertising is up there with the most powerful marketing tools available to brands and agencies. At its core, this marketing channel enables businesses to display their ads to specific audiences. These lucrative spots are won by bidding on real-time auctions across different networks and platforms – wherever they want their ads to appear.  In

The Euros and Olympic Games have come to a close, and already many marketers are switching their attention to the seasonal period.  But what still tends to be forgotten about, despite increased media coverage and promotion, are the Paralympics, taking place from the end of August to early/mid September.  The Paralympics has emerged as one

Users turn to TikTok for advice on almost everything, from fashion choices to healthy lunch recipes or relationship issues. It’s no surprise then that mental health content is growing in popularity on the platform. Users increasingly look to social media platforms for validation and explanation of their feelings, as well as lifestyle advice that could

TikTok is a powerhouse of beauty activity. With thousands of brands trying to showcase their beauty products and get fans on board, it’s hard to know how to slay the competition. We’re here to give you the weapons to do so.  TikTok has over 1 billion users, and in order to win them over, you need to know how to play the beauty TikTok game right. Hint - It’s less about airbrushing and more about authenticity. What better way to learn than from the masters themselves? We’re diving into the best beauty brands on TikTok and what your brand can learn from them in 2023. Notes at the ready.

This blog explores some of the most iconic brand ambassadorships from recent years, uncovering how brands identified and built a relationship with certain celebrities or influencers, creating brand partnerships that are far greater than the sum of their parts.

While Snapchat is lagging behind TikTok and Instagram in the social platform popularity contest, it’s by no means out of the game. In fact, it’s doing well to carve out its own unique personality and purpose in the space between the social media titans. You might be wondering how to even start marketing and selling

The terms “Creator” and “Influencer” are often used interchangeably. Whilst an ‘Influencer’ is really just someone who holds ‘influence’ with a certain audience or community, the term itself gained popularity thanks to social media allowing these people to make money from their own personal brand of content.  Of course, it can also refer to celebrities,