The Goat Agency

BY: The Goat Agency 07/10/2024

Why Molly-Mae’s Maebe Launch Was So Successful (And what’s needed for long-term success)

The rise of influencer-owned brands marks a significant shift in the business landscape, where content creators have moved from merely promoting products to building their own enterprises.  This trend has given rise to brands like Kylie Jenner’s Kylie Cosmetics, KSI and Logan Paul’s PRIME drinks, and Hailey Bieber’s Rhode, which leverage the existing following of
BY: The Goat Agency 03/10/2024

Goat New York Event: Move With The Mood Shift

We are very excited to announce our next Raised on Social event, live from New York City! Featuring speakers from Unilever, Amazon Prime, Dell, Klarna, Keurig Dr Pepper, FP Movement, Kate Spade and Pierre-Fabre USA, this event will explore how brands can leverage trends, communities, and creators to build long-lasting relevance. “Social media trends can
BY: The Goat Agency 23/09/2024

How Brands Can Work With Viral Influencers

In today’s social media landscape, the level of discovery is unprecedented. The TikTokification of social media means we’re seeing more content, tailored to our interests, and more viral influencers coming to the surface. Social platforms, and their sophisticated algorithms, have made it even easier for posters to strike the match and go viral.  Going so-called
BY: The Goat Agency 09/09/2024

10 Mental Health and Wellbeing Social Media Campaigns that Resonated

Why are brands focusing on mental health? Mental, physical and community health are increasingly common topics in brand communications, showing up in everything from TV ad campaigns to podcasts, Snaps and TikTok videos. Contemporary consumers not only expect brands to be conscientious and aware, but also a force for good in the world. This sentiment
BY: The Goat Agency 02/09/2024

Influencer vs Brand-led Paid Media: Which is More Effective?

Paid advertising is up there with the most powerful marketing tools available to brands and agencies. At its core, this marketing channel enables businesses to display their ads to specific audiences. These lucrative spots are won by bidding on real-time auctions across different networks and platforms – wherever they want their ads to appear.  In
BY: The Goat Agency 29/08/2024

Why Brands Should Pay More Attention to the Paralympics 

The Euros and Olympic Games have come to a close, and already many marketers are switching their attention to the seasonal period.  But what still tends to be forgotten about, despite increased media coverage and promotion, are the Paralympics, taking place from the end of August to early/mid September.  The Paralympics has emerged as one
BY: The Goat Agency 22/08/2024

10 Mental Health Influencers on TikTok

Users turn to TikTok for advice on almost everything, from fashion choices to healthy lunch recipes or relationship issues. It’s no surprise then that mental health content is growing in popularity on the platform. Users increasingly look to social media platforms for validation and explanation of their feelings, as well as lifestyle advice that could
BY: The Goat Agency 17/08/2024

TikTok Beauty Trends 2024: 10 of the Top Beauty Brands on TikTok Right Now

TikTok is a powerhouse of beauty activity. With thousands of brands trying to showcase their beauty products and get fans on board, it’s hard to know how to slay the competition. We’re here to give you the weapons to do so.  TikTok has over 1 billion users, and in order to win them over, you need to know how to play the beauty TikTok game right. Hint - It’s less about airbrushing and more about authenticity. What better way to learn than from the masters themselves? We’re diving into the best beauty brands on TikTok and what your brand can learn from them in 2023. Notes at the ready.
BY: The Goat Agency 06/08/2024

The most iconic brand ambassadorships (and what you can learn from them)

This blog explores some of the most iconic brand ambassadorships from recent years, uncovering how brands identified and built a relationship with certain celebrities or influencers, creating brand partnerships that are far greater than the sum of their parts.
BY: The Goat Agency 22/07/2024

Level up your Snapchat marketing with influencer partnerships

While Snapchat is lagging behind TikTok and Instagram in the social platform popularity contest, it’s by no means out of the game. In fact, it’s doing well to carve out its own unique personality and purpose in the space between the social media titans. You might be wondering how to even start marketing and selling
BY: The Goat Agency 18/07/2024

Creators vs Influencers: What’s the Difference (and Does it Matter?)

The terms “Creator” and “Influencer” are often used interchangeably. Whilst an ‘Influencer’ is really just someone who holds ‘influence’ with a certain audience or community, the term itself gained popularity thanks to social media allowing these people to make money from their own personal brand of content.  Of course, it can also refer to celebrities,
BY: The Goat Agency 17/07/2024

The Top 10 Beauty Brands on Instagram in 2024

There are plenty of beauty brands on Instagram. But which ones are causing a stir?  This platform is the ideal backdrop for sparking trends, building relationships, and connecting with targeted audiences. So, how do you break the mold and start gaining traction on this popular channel? By learning from the best, of course.  We’re investigating the top beauty brands on Instagram in 2023, why they work, and what your brand can take from them.