Goat

Get the takeouts from our 2024 Raised on Social LIVE event in London, where we explore "The Next Era of Influencer Marketing: How Brands Can Build Omnichannel Influencer Strategies that Drive Business Value".

For consumers, sports doesn’t stop after the match ends. It extends to following players and commentators, buying equipment and merchandise of their own, and all-round integrating it into their everyday lives. At the same time, the number of sports, streaming options, leagues types and associated products has never been higher. To stand out in this busy vertical, brands are recognising the power of influencers in attracting the uninitiated or capturing the loyalty of die-hard fans. Here are some of the most effective sports influencer marketing campaigns, and the key takeaways for brands looking to immerse in the sporting world.

Generation Alpha is the youngest generation, at around 12 and under. This is the moment where many marketers switch off, turning their focus to the financially independent adult and soon-to-be-adult demographics. Passing up on Gen Alpha influencer marketing could be a costly mistake. No matter whether you’re selling children’s toys, cutting-edge tech or luxury skincare

Rev up your screens and buckle up for a wild ride through the fast lane of TikTok as we unveil the top 10 automotive brands dominating the platform.  In this turbocharged journey, we dissect how these automotive giants effortlessly navigate the TikTok circuit, steering their way into the hearts of millions.  From high-octane action to

Say what you want about the youth of today, but there’s no denying their power and influence within the social and digital landscape. Many brands are starting to catch on, from employing young creators in creative in-house roles, to diversifying their marketing to meet the needs of young consumers, it seems the targeting of the

TikTok is saturated with delicious videos from food brands. So, how have some of them become the cream of the crop? In a world where short-form video content is king, these brands have cracked the code on engaging audiences and driving customer loyalty, all while showcasing their tasty products. 47% of TikTok users have bought something they have seen on the app. So, if you want to ensure you’re making the most of this opportunity, you need to look at the brands that are already killing it.  We’re deep-diving into the strategies of top food brands on TikTok. Brands that have not only survived but thrived in the competitive arena of the platform; plus, we’re going to tell you what your brand can learn from each one of them. So, let’s dig in.

This International Women's Day, we wanted to spotlight and hear from some of the brilliant women within our own agency and across GroupM. What have they learned through their career so far and how do they think the marketing industry could "Inspire More Inclusion"? Watch the full video now.

In this exclusive Goat Report, we compare 10 food and drink brands on TikTok to uncover the biggest learnings and insights. How are they hooking attention, and crucially, how are they holding it?

Sign up for Goat's next Raised on Social event, live in London! With speakers from Heineken, Sky, REFY, Arla and more, we'll explore how brands can drive results in "The Next Era of Influencer Marketing".

When it comes to an influencer marketing campaign, nothing is more important than partnering with the right creators. This is easier said than done though, and sometimes people’s idea of what the “right creator” is can differ.  Some marketers put follower size above everything else, but there are so many more things to consider.  Having delivered hundreds of influencer marketing campaigns over the past nine years of Goat, we’re bringing you our recommendations for building effective influencer partnerships, as well as examples of brands that have got it right.

In 2024, brands are upping the scale of their influencer-led projects. But unlike TV and OOH, there’s often still a lingering question over its effectiveness as a channel, as well as hesitance from marketing leaders to invest more budget.  Standing in the way of influencer marketing success are challenges regarding attribution, creative control, and inefficiencies in campaign measurement. If only there was a single solution for brands to underline each of these influencer marketing challenges… Well, what if we told you there was?

In 2023, Global influencer spend hit an incredible $21 billion, up 29% from 2022. The channel has evolved from a PR bolt-on or campaign “nice to have”, to one of the decade’s most powerful media channels. Despite this, some brands are still hesitant to invest significant budget in influencer, continuing to prefer tried and tested traditional channels like TV, OOH and Search.  In this blog, we're exploring the benefits of influencer marketing in 2024, why the channel is an essential investment for brands, and how to get the most out of it.