Insights
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Pick Me. Choose Me. Love Me. The FMCG Influencer Marketing Report
July 17, 2026
In this Goat Intelligence report, we'll dive into FMCG influencer marketing strategy featuring examples from brands like Scrub Daddy, CeraVe, and Poppi. This report will provide unique inspiration, our helpful Goat framework for planning your FMCG brand's creator marketing strategy, and results from our Brand AI data into platforms, micro vs macro, and long term vs short term influencer activations.
Influencer Marketing Campaigns that US Brands Got Right
September 28, 2026
Influencer marketing campaigns from top US brands, broken down. See the recent creator-led wins from Qualcomm, Calvin Klein and more, and what made them work.
Educational Creators: What They Are, Why They’re Valuable and how Brands Can Partner With Them
September 28, 2026
What are educational creators? This blogs breaks down why educational influencers are changing the face of edutainment and how to activate them.
The History Magpie & DMCS: How the government works with influencers to engage younger audiences
September 23, 2026
Overherd on Social: How the UK Government works with Creators to engage younger audiences, featuring The History Magpie & DMCS.
The Film & TV Influencer Marketing Playbook: 7 Campaign Strategies Driving Results in 2026
September 21, 2026
Discover 7 film and TV influencer marketing strategies used by studios and streaming platforms to drive awareness, conversation and viewership.
WPP The Goat Agency’s Bryce Adams Appointed Co-Chair of IAB Board
September 18, 2026
The Goat Agency is pleased to announce that Bryce Adams, US Influencer Lead, has been appointed Co-Chair of the Creator Economy Committee at the Interactive Advertising Bureau (IAB).
The Top Christmas Influencer Campaigns to Inspire Your 2026 Activations
September 14, 2026
The holiday season is the busiest time of the year where brands face a lot of challenges. Find out how brands launched Christmas influencer campaigns last year.
Black Friday Marketing Strategy: The Complete Influencer Playbook for Brands
September 1, 2026
Your complete Black Friday marketing strategy: a 7-step influencer framework, proven tactics and real campaign examples from Sephora, ASOS, GymShark and more.
8 Takeouts from Goats Raised on Influence: Matcha Marketing Morning
August 21, 2026
From unapologetic content to community-led marketing, here's our top 8 takeouts from Goat's Raised on Influence, Matcha Marketing Morning featuring speakers from Henkel and Goat.
One-Off Brand Partnerships vs. Ambassadorships: A Decision Guide for Influencer Marketers
August 13, 2026
Considering a long-term brand ambassadorship over a one-off brand partnership? Here's how to decide, which KPIs it's built for, and how to structure it.
Pretty Little Marketer & Hunsnet: Community-Led Marketing: Why Brands Are Turning to Creators
August 13, 2026
What is community-led marketing? Whether you're a marketer, brand builder, here’s the roadmap for effective community brand building.
How to Plan Halloween Marketing Campaigns: An Influencer Strategy Guide
August 4, 2026
A step-by-step guide to planning Halloween marketing campaigns with influencers, from setting objectives to choosing platforms and measuring ROI.
The Top 13 B2B Influencers: Who’s Dominating the B2B Space and How are Brands Investing?
August 3, 2026
Discover the top 13 B2B influencers in 2026 and how credible voices help brands build trust, reach decision-makers, and drive measurable impact.
Influence Everywhere
