Sleigh the Season: Goat's Guide to Influencer Marketing During the Holidays

In this seasonal mini Goat Guide, we unwrap influencer marketing strategies for the peak Holiday period, exploring how brands can create meaningful impact with shoppers and gift-givers.


WHAT YOU CAN EXPECT?

Insights into consumer behaviour

Data from last year's influencer campaigns

Successful Holiday influencer campaign examples

Tips for planning your 2024 strategy

The Holiday Season marks the busiest period for brands and agencies.

Cutting through the festive noise to create more memorable social and influencer campaigns is crucial. But how can brands achieve this realistically?

We’ve analysed our own in-house data from 2023 influencer campaigns, as well as successful campaigns from brands, to bring tips and advice to your influencer strategy this Holiday season.

Whether you’re a seasoned marketer or just starting out, this guide will provide you with additional knowledge and ideas to elevate your holiday marketing efforts, ensuring your brand stands out in a crowded marketplace.

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