In a social era fuelled by clicks, likes, and follows, crunching the numbers is more than just a game—it's the secret sauce to mastering your brand's digital reach. Influencer marketing is no longer a buzzword; it's a thriving ecosystem with metrics that matter for 2024 and beyond. And with platforms ranging from Instagram to TikTok to YouTube to Twitch, the realm of influencer marketing is as diverse as it is influential. So, what are the key digits that can elevate your brand from being a wallflower to the belle of the social media ball?
From the latest trends on TikTok and Instagram to the nitty-gritty of YouTube and Twitch, we've got you covered with 61 crucial social media marketing statistics you need to know ready for your 2024 campaign. Trust us, these figures aren't just for show; they're the building blocks of your next groundbreaking campaign. Ready to swap guesses for certainties? Let's get started.