Written by: Eliza Borrett

Insights Manager at The Goat Agency

BY: Eliza Borrett 29/11/2021

INDUSTRY ROUND UP #29: SPOTIFY’S $3.5 BILLION INVESTMENT & TIKTOK-LIKE FEATURE, LUSH QUITS SOCIAL AND SNAP’S AR

CONTENTS Spotify’s $3.5 Billion Investment Lush’s Anti-Social Media Policy Tarantino Sued Over Pulp Fiction NFTs  Philip DeFranco Becomes CCO of Fourthwall Pokimane & The American Video Game League Twitter’s New Shoppable Video Tools Reddit’s Video Tools Development  Spotify Testing A TikTok-Like Feature Instagram Officially Extends Instagram Stories to 60-seconds  Snapchat’s AR Shopping Showcase  TikTok’s Initiatives
BY: Eliza Borrett 22/11/2021

INDUSTRY ROUND UP #28: META’S HAPTIC GLOVE, CREATOR PING PONG TOURNAMENT AND PINTEREST’S NEW TWOTWENTY TEAM

Contents Meta’s Haptic Glove  The U.S Video Streaming Platform Slump? The D’Amelio Show Renewal  Eric Decker’s XTreme Pong Creator Tournament  TikToker Daniel Lemay to Open NYC Ice Cream Store The Female Streamer Debate  Facebook Expanding ‘Neighborhoods’ YouTube’s Live Stream Shopping Events Instagram ‘Badges’ Expansion  Instagram’s Carousel Editing Feature  Snap’s New ‘Layers’ Option in Maps Snapchat
BY: Eliza Borrett 15/11/2021

INDUSTRY ROUND UP #27: FACEBOOK’S IRL STORE, HASAN PIKER’S MERCH FOR A CAUSE AND NEW PLATFORM SPOTLIGHT: PEARPOP

Contents New Platform Spotlight: Pearpop  Meta’s New Physical Store To Showcase Metaverse Products  The Weeknd’s Album Launch Utilising Spotify Data MrBeast’s Philanthropy YouTube Channel Hasan Piker’s Merch Venture Facebook Removing Ad Targeting Categories  Instagram Encouraging Users To Limit Time In App YouTube To Hide Dislikes YouTube Shorts Developments  Instagram Adds More TikTok-Like Features To Reels 
BY: Eliza Borrett 08/11/2021

INDUSTRY ROUND UP #26: NETFLIX & GAMING, JAKE PAUL VS TOMMY FURY AND INSTAGRAM’S LATEST STORY STICKER

Contents: Facebook Scrapping Facial Recognition Netflix Launches Mobile Games Tab TikTok & Living Room Viewership Jake Paul Vs Tommy Fury Pinterest Launches Creator-Led Video Series  Creators Making A Difference  Patreon’s Creator Coins Instagram Launches Live-Stream Shopping Events   TikTok’s Tip Jars  Instagram’s ‘Add Yours’ Sticker  Facebook’s New Monetisation Tools Facebook Scrapping Facial Recognition  Over a decade
BY: Eliza Borrett 01/11/2021

INDUSTRY ROUND UP #25: WWE & NFTS, LINK STICKERS FOR ALL AND VALKYRAE’S SKINCARE LINE BACKLASH

In this week’s edition of the Industry Round Up, we cover what exactly WWE is doing with an NFT marketplace, Cameo’s first acquisition, whilst also looking into Apple’s impact on the mobile ad market. We also jump into the latest influencer news, covering a streamer who has launched a talent management firm and a gamer-focused
BY: Eliza Borrett 25/10/2021

INDUSTRY ROUND UP #24: FACEBOOK’S NAME CHANGE, SIDE+ APP STORE SUCCESS AND THE LATEST INSTAGRAM UPDATES

In this week’s edition of the Industry Round Up, we break down what we know about the Facebook name change, whilst also covering topics such as Steam banning NFTs and The Sidemen’s new app success. We also highlight the key platform updates, with a focus on Instagram – who appear to be making a number
BY: Eliza Borrett 18/10/2021

INDUSTRY ROUND UP #23: MRBEAST’S LATEST BURGER COLLAB, SNAP’S CLUB UNITY AND INSTAGRAM’S NEW LIVE TOOLS

In the latest Industry Round Up, we explore MrBeast’s new burger collaboration with a fellow creator, as well as covering how Twitter is trying to incentivise creators to use Spaces to fend off competitor app Clubhouse. There is also a new short-form video app making moves in the social space, so we break down exactly
BY: Eliza Borrett 08/10/2021

INDUSTRY ROUND UP #22: THE SQUID GAME EFFECT, TIKTOK AND NFTS AND THE TWITCH DATA LEAK

This week we cover some of the biggest headlines across social including the Twitch data leak, Facebook’s biggest outage to date and how Squid Game is blowing up social. We also break down the latest influencer news, including how TikTok is utilising some of the biggest creators on the platform for an NFT drop. The
BY: Eliza Borrett 04/10/2021

INDUSTRY ROUND UP #21: INSTAGRAM KIDS IS SHELVED, FAZE CLAN MOVE IN ON MUSIC AND FACEBOOK REELS

In this week’s edition of the Industry Round Up, we explore the latest developments with Instagram Kids and summarise key insights around the effectiveness of TikTok ads from a recent study from MediaScience. We will also jump into the world of influencers and break down the biggest stories from the creator space, including Faze Clan