The Goat Agency

The threat of a TikTok ban has been circling the news for a while now. Since 2016, the video-first app has surmounted over 1 billion users. It’s massively popular, and brands everywhere have been utilizing its engaging format to create highly successful marketing campaigns. So can something this influential really be banned? 

Cross channel marketing is the way forward for brands looking to maximize their reach, levels of engagement and overall presence across digital channels. Add influencer to that, and you’ve got a surefire method for tapping into engaged communities throughout multiple channels across the digital hemisphere.  But what you’re probably looking for is how to implement a cross channel marketing strategy, and what are the benefits of influencer marketing? Stick with us on this one, we’ll be looking at closely at cross channel marketing, how to integrate an influencer marketing strategy and some of the top tips for brands looking to get started.

The Sofia Richie wedding is ALL we can think about recently. The daughter of Lionel Richie, has made headlines with her recent wedding to Elliot Grainge, founder and CEO of 10K Projects, an independent record label. This significant event not only marked a new chapter in Sofia’s personal life but also showcased a strategic rebranding

Music fans tuned in live to Coachella’s six main stages this year. With a continued partnership until 2026, YouTube will continue to bring the Coachella experience to millions online. But what does this mean for the music industry, artists and the broader social community? Join us as we look a little closer at YouTube’s growing partnership with Coachella, and what this relationship ACTUALLY means.

Retouched photos and heavily filtered videos have become the norm; so much so that terms like “Instagram face” have become part of our cultural vernacular.   But the recent “Bold Glamour” TikTok filter sparked a major conversation online, as people questioned whether these filters have gone too far and could be majorly contributing to mental health and self image issues amongst social media users (particularly young women and girls).  Let’s explore…

Amidst the rising popularity of the ‘de-influencing’ trend, where content creators speak out against the products and brands to avoid, it’s clear that authenticity is a requirement rather than a compliment. Why is authenticity in influencer marketing so important in today’s influencer space? And how can we ensure that (as brands and agencies) we’re doing

AI has been dominating the headlines this year. ChatGPT, DALL-E and other generative-AI tools have been praised, scrutinized, and widely discussed, and it seems everyone has an opinion around whether they’re something to be welcomed or feared.  With this in mind, it’s worth considering how AI advertising is evolving, and why we, as marketers, brands and agencies, should pay close attention to this rapidly-scaling technology.

In recent years, influencer marketing has become an essential part of many brands’ marketing strategies. However, the relationship between brands and influencers has often been fraught with tension, with brands wanting to maintain control over their image while influencers strive for creative freedom.  This is beginning to change though with big brands like Gymshark and

Influencer marketing has become a driving force for authentic and results driven performance advertising. What are the benefits of working with influencers? And how can your brand use a social-first approach to tap into a growing conversation?

International Women’s Day (IWD) is a global day of celebration and recognition of the social, economic, cultural and political impacts of women. Every year on March 8, International Women’s Day commemorates and honors women’s accomplishments, raises awareness about gender disparities and discrimination, as well as spotlighting global support for women. Ahead of International Women’s Day

Generative AI seems to be all the rage at the moment, it’s all anyone seems to be talking about, and yes we may be guilty of banging on about ChatGPT quite a bit. Well, Generative AI tools are back amongst the headlines in a cat amongst pigeons scenario. Collective artists, and Getty Images are taking

We thought about asking ChatGPT to write this article, however, the application kindly referred us to our own devices due to being at full capacity.  2023, whilst hosting the year of the rabbit, the centennial anniversary of Disney and the FIFA Women’s World Cup, will also see the genesis of AI throughout online and digital