The Goat Agency

Reddit is the 8th wonder of the world, where the weird and wonderful minds of people on the internet collide. Nothing’s too niche in this space, from tea enthusiasts to toe suckers; you name it, there’s a community for it. It’s a place where conversations are unfiltered, and people can talk about anything they want

A new type of show on Twitch and YouTube has been gaining popularity at record speeds over the last few years; originating on gaming channels, and then spawning their own platforms outright. Critical Role – one of the largest such channels – gains over 700,000 views every week, with more on supporting platforms, and is

TikTok is a platform that both intrigues and baffles brands. The platform has quickly grown in popularity worldwide and caused the likes of Facebook, Instagram and YouTube to attempt to replicate TikTok’s success by rolling out their own short-form video features. Brands have found huge success on the platform, with viral trends helping to drive

The Pokemon franchise originated in a Japanese gaming magazine in the 1980s. Satoshi Tajiri and Ken Sugimori, the writer and illustrator respectively, then took Pokemon to the next level through role-playing games, published by Nintendo. Next came the Pokemon trading cards, in 1996 – under a year into the release of the first game. What

Clubhouse is the app everyone has been talking about in 2021. Not only are we seeing public figures such as Elon Musk breaking room limits on the platform, but a rise in other social platforms developing their own audio-only features. The pandemic has created a prolonged period of isolation and fatigue staring at our screens.

Gymshark, the fitness brand on everyone’s feed, adored by Gen Z gym enthusiasts and loathed by traditional muscles buffs. Gymshark was built using influencers as their primary marketing channel, pioneering a social-first marketing strategy. We hear from athletes about what makes the brand so popular and sneak into the head office in Birmingham to interview

Virtual influencers have been around for some time now, and continue to intrigue those who stumble across them. From CGI influencers, VTubers and our obsession with creating our own digital avatars, technology that develops a digital persona is something that is fascinating and a developing trend across social media and influencer marketing. In fact, even