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The Rise of Social Commerce in the West – What Brands Need to Know in 2024

The emergence of TikTok Shop, Instagram Shop, Pinterest Shop, and Facebook Marketplace, all indicate one thing – social commerce is rapidly scaling here in the West. In this blog, we’re delving into the rise of social commerce, exploring its definition and impact on platforms like TikTok, and Instagram, highlighting the rise and potential of this dynamic shopping experience. What is the current landscape and what future trends will transpire? Stick around as we look to outline the imminent boom of social commerce in the West, and how brands can tap into the rising demand.

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