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Find all the latest social media and influencer marketing insights and deep dives from Goat.

Influencer vs Brand-led Paid Media: Which is More Effective?

Paid advertising is up there with the most powerful marketing tools available to brands and agencies. At its core, this marketing channel enables businesses to display their ads to specific audiences. These lucrative spots are won by bidding on real-time auctions across different networks and platforms – wherever they want their ads to appear.  In

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