Joanna Hughston

BY: Joanna Hughston 13/11/2023

Report: The Next Era of Influencer Marketing

In this exclusive Goat Report, we explore how brands can drive sales and conversions through influencer-led paid media, retail media, and social commerce.
BY: Joanna Hughston 30/10/2023

Virtual Event: How Brands Can Create More Memorable Influencer Campaigns

In the latest virtual event from The Goat Agency, we take you through THREE inspiring campaigns that pushed the boundaries of creativity and share what you can learn from them. Plus, which influencer marketing clichés need to be left in 2023?
BY: Joanna Hughston 16/10/2023

The Goat Agency partners with Amazon Ads to introduce influencer-led shoppable content.

We are incredibly excited to announce an industry-first solution, developed by The Goat Agency in partnership with Amazon Ads. The partnership combines the power of influencer marketing with the data and targeting of Amazon’s advertising capabilities, giving our clients the ability to drive commerce outcomes on Amazon.com.
BY: Joanna Hughston 01/09/2023

SERVED Episode 6: The GOAT Burger with Gymbox’s Rory McEntee

30 minutes. 2 dishes. 1 winner. Watch the next episode of "Served"; the ultimate marketing podcast with a twist! Goat Agency Co-Founder, Harry Hugo, takes on Rory McEntee, Brand and Marketing Director at Gymbox.
BY: Joanna Hughston 18/08/2023

SERVED Episode 5: The GOAT Vietnamese Dish with Coty’s Grace Fung

30 minutes. 2 dishes. 1 winner. Watch the next episode of "Served"; the ultimate marketing podcast with a twist! Goat Agency Co-Founder, Harry Hugo, takes on Influencer Marketing and Comms Lead at Coty Luxury.
BY: Joanna Hughston 07/08/2023

Report: How 15 Luxury & Premium Brands Are Taking On TikTok

In this exclusive Goat Report, we compare 15 luxury and premium brands on TikTok to uncover the biggest learnings and insights. How are they bringing luxury to TikTok and how are they building "The Prestige Factor"?
BY: Joanna Hughston 04/08/2023

SERVED Episode 4: The GOAT Chicken Dish with Klowt’s Amelia Sordell

30 minutes. 2 dishes. 1 winner. Watch the next episode of "Served"; the ultimate marketing podcast with a twist! Goat Agency Co-Founder, Harry Hugo, takes on Amelia Sordell, personal branding expert and Founder of Klowt agency.
BY: Joanna Hughston 30/06/2023

SERVED Episode 3: The GOAT Pasta with Shelter’s Helen Saul

30 minutes. 2 dishes. 1 winner. Watch the next episode of "Served"; the ultimate marketing podcast with a twist! Goat Agency Co-Founder, Harry Hugo, takes on Helen Saul, Head of Marketing at Shelter UK.
BY: Joanna Hughston 09/06/2023

SERVED Episode 2: The GOAT Curry with eBay’s Jack Francis

30 minutes. 2 dishes. 1 winner. Watch the next episode of "Served"; the ultimate marketing podcast with a twist! Goat Agency Co-Founder, Harry Hugo, takes on Jack Francis, Social Media & Content Manager at eBay.
BY: Joanna Hughston 02/06/2023

Boomers Are Ruining TikTok: How can fashion brands avoid getting it wrong with Gen Z?

Earlier this year, the Gap TikTok went viral for all the wrong reasons.  In a video that’s been viewed over 1 million times, creator Christopher Claflin posted a blistering review of Gap’s TikTok strategy, captioning it, “Boomers are ruining social media”. He even went so far as to call out Gap as having “the worst TikTok he’s ever seen”.  Users rushed to the brand’s own TikTok channel to leave their own critical comments and even offer condolences to the Social Media Manager behind the account. 
BY: Joanna Hughston 24/05/2023

SERVED Episode 1: The GOAT Ramen with Wagamama’s Ella Light

30 minutes. 2 dishes. 1 winner. Introducing "Served"; the ultimate marketing podcast with a twist! Goat Agency Co-Founder, Harry Hugo, interviews leading voices in the world of social media whilst cooking up their greatest of all time dish.
BY: Joanna Hughston 03/05/2023

TikTok vs YouTube Shorts: How and Where to Invest Your Influencer Budget in 2023

"TikTok's being banned..." "Shorts isn't taking off..." What's really going on with these platforms? And where should you put your influencer budget this year? Watch two Goat social media experts go head to head to find out!