Joanna Hughston

The Goat Agency has been acquired by WPP! We now join GroupM to help clients drive growth through influencer marketing.

For many years, YouTube has held the title of most popular video sharing and social media platform, currently attracting 2.1 billion active users per month.  TikTok is hot on its heels though. Despite only starting in 2016, it already boasts 1 billion active monthly users and in 2022, it was the fastest growing social media app.  While both are popular marketing channels, is one a better option for your brand? From its early beginnings on YouTube, looking ahead to the possibilities of the metaverse, how exactly has video marketing evolved, and more importantly, what can we learn from the latest developments?

For International Women's Day 2023, we're spotlighting six of the talented, ambitious women we have at Goat. In an interview they tell us about their career journeys to date and their advice for women entering the social media industry.