01/09/2023
SERVED Episode 6: The GOAT Burger with Gymbox’s Rory McEntee
30 minutes. 2 dishes. 1 winner. Watch the next episode of "Served"; the ultimate marketing podcast with a twist! Goat Agency Co-Founder, Harry Hugo, takes on Rory McEntee, Brand and Marketing Director at Gymbox.
18/08/2023
SERVED Episode 5: The GOAT Vietnamese Dish with Coty’s Grace Fung
30 minutes. 2 dishes. 1 winner. Watch the next episode of "Served"; the ultimate marketing podcast with a twist! Goat Agency Co-Founder, Harry Hugo, takes on Influencer Marketing and Comms Lead at Coty Luxury.
07/08/2023
Report: How 15 Luxury & Premium Brands Are Taking On TikTok
In this exclusive Goat Report, we compare 15 luxury and premium brands on TikTok to uncover the biggest learnings and insights. How are they bringing luxury to TikTok and how are they building "The Prestige Factor"?
04/08/2023
SERVED Episode 4: The GOAT Chicken Dish with Klowt’s Amelia Sordell
30 minutes. 2 dishes. 1 winner. Watch the next episode of "Served"; the ultimate marketing podcast with a twist! Goat Agency Co-Founder, Harry Hugo, takes on Amelia Sordell, personal branding expert and Founder of Klowt agency.
30/06/2023
SERVED Episode 3: The GOAT Pasta with Shelter’s Helen Saul
30 minutes. 2 dishes. 1 winner. Watch the next episode of "Served"; the ultimate marketing podcast with a twist! Goat Agency Co-Founder, Harry Hugo, takes on Helen Saul, Head of Marketing at Shelter UK.
09/06/2023
SERVED Episode 2: The GOAT Curry with eBay’s Jack Francis
30 minutes. 2 dishes. 1 winner. Watch the next episode of "Served"; the ultimate marketing podcast with a twist! Goat Agency Co-Founder, Harry Hugo, takes on Jack Francis, Social Media & Content Manager at eBay.
02/06/2023
Boomers Are Ruining TikTok: How can fashion brands avoid getting it wrong with Gen Z?
Earlier this year, the Gap TikTok went viral for all the wrong reasons.
In a video that’s been viewed over 1 million times, creator Christopher Claflin posted a blistering review of Gap’s TikTok strategy, captioning it, “Boomers are ruining social media”. He even went so far as to call out Gap as having “the worst TikTok he’s ever seen”.
Users rushed to the brand’s own TikTok channel to leave their own critical comments and even offer condolences to the Social Media Manager behind the account.
24/05/2023
SERVED Episode 1: The GOAT Ramen with Wagamama’s Ella Light
30 minutes. 2 dishes. 1 winner. Introducing "Served"; the ultimate marketing podcast with a twist! Goat Agency Co-Founder, Harry Hugo, interviews leading voices in the world of social media whilst cooking up their greatest of all time dish.
03/05/2023
TikTok vs YouTube Shorts: How and Where to Invest Your Influencer Budget in 2023
"TikTok's being banned..." "Shorts isn't taking off..." What's really going on with these platforms? And where should you put your influencer budget this year? Watch two Goat social media experts go head to head to find out!
05/04/2023
Report: Top Beauty Brands on TikTok and What They’re Getting Right
In this exclusive Goat Report, we compare 10 luxury, prestige and challenger beauty brands on TikTok to uncover the biggest learnings and insights.
22/03/2023
The Goat Agency’s Next Chapter as Part of WPP
The Goat Agency has been acquired by WPP! We now join GroupM to help clients drive growth through influencer marketing.
09/03/2023
TikTok vs YouTube: Which Is Better For Your Brand in 2023?
For many years, YouTube has held the title of most popular video sharing and social media platform, currently attracting 2.1 billion active users per month.
TikTok is hot on its heels though. Despite only starting in 2016, it already boasts 1 billion active monthly users and in 2022, it was the fastest growing social media app.
While both are popular marketing channels, is one a better option for your brand?
From its early beginnings on YouTube, looking ahead to the possibilities of the metaverse, how exactly has video marketing evolved, and more importantly, what can we learn from the latest developments?