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Pick Me. Choose Me. Love Me. The FMCG Influencer Marketing Report
July 17, 2026
In this Goat Intelligence report, we'll dive into FMCG influencer marketing strategy featuring examples from brands like Scrub Daddy, CeraVe, and Poppi. This report will provide unique inspiration, our helpful Goat framework for planning your FMCG brand's creator marketing strategy, and results from our Brand AI data into platforms, micro vs macro, and long term vs short term influencer activations.
WPP The Goat Agency’s Bryce Adams Appointed Co-Chair of IAB Board
September 18, 2026
The Goat Agency is pleased to announce that Bryce Adams, US Influencer Lead, has been appointed Co-Chair of the Creator Economy Committee at the Interactive Advertising Bureau (IAB).
The Top Christmas Influencer Campaigns to Inspire Your 2026 Activations
September 14, 2026
The holiday season is the busiest time of the year where brands face a lot of challenges. Find out how brands launched Christmas influencer campaigns last year.
Black Friday Marketing Strategy: The Complete Influencer Playbook for Brands
September 1, 2026
Your complete Black Friday marketing strategy: a 7-step influencer framework, proven tactics and real campaign examples from Sephora, ASOS, GymShark and more.
8 Takeouts from Goats Raised on Influence: Matcha Marketing Morning
August 21, 2026
From unapologetic content to community-led marketing, here's our top 8 takeouts from Goat's Raised on Influence, Matcha Marketing Morning featuring speakers from Henkel and Goat.
One-Off Brand Partnerships vs. Ambassadorships: A Decision Guide for Influencer Marketers
August 13, 2026
Considering a long-term brand ambassadorship over a one-off brand partnership? Here's how to decide, which KPIs it's built for, and how to structure it.
Pretty Little Marketer & Hunsnet: Community-Led Marketing: Why Brands Are Turning to Creators
August 13, 2026
What is community-led marketing? Whether you're a marketer, brand builder, here’s the roadmap for effective community brand building.
How to Plan Halloween Marketing Campaigns: An Influencer Strategy Guide
August 4, 2026
A step-by-step guide to planning Halloween marketing campaigns with influencers, from setting objectives to choosing platforms and measuring ROI.
The Top 13 B2B Influencers: Who’s Dominating the B2B Space and How are Brands Investing?
August 3, 2026
Discover the top 13 B2B influencers in 2026 and how credible voices help brands build trust, reach decision-makers, and drive measurable impact.
How did poppi Build a Culture-First Influencer Strategy That’s Reshaping FMCG Marketing?
July 27, 2026
From Shark Tank to Pepsi Co, discover how poppi uses influencers, UGC, and culture-first campaigns to reshape FMCG marketing and win Gen Z.
Evolution of Influencer Marketing
July 26, 2026
The global influencer marketing market is estimated at $40.51 billion in 2026, up from $31.07 billion in 2025, and is forecast to reach $152.56 billion by 2031 at a compound annual growth rate of 30.36%. This is the story of how we got here, what changed, and what it tells us about where creator marketing goes next.
Buxton & Big Nibbles: What’s the Recipe for Creative Food and Drink Campaigns?
July 22, 2026
In this episode, we share How food and drink brands can turn everyday products into culture-first, standout moments. Featuring Buxton's Dani Campanaro and Jake Horwood, known online as Big Nibbles.
Back to School Marketing: Who’s Buying, Where They Are, and How to Reach Them
July 21, 2026
Back-to-school season is the second biggest retail event of the year. Brands that plan it like the major commercial moment it is will win big - and influencer marketing is how the smartest ones are doing it.
Influence Everywhere
