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2026 Unfiltered: Culture, Content and Creator Marketing Predictions
December 15, 2025
Goat's annual creator marketing predictions report is here! In this comprehensive but easy-to-flick-through report, we explore "2025 through a rearview mirror", plus our predictions for 2026 culture, content and creators. What will capture the zeitgeist, which creators will reign, and how can brands prepare their creator marketing strategies?
The 59 Crucial Social Media Marketing Statistics You Need to Know in 2026
February 24, 2026
Discover the Social Media Marketing Statistics you need to know in 2026, including statistics on ROI, TikTok, Instagram, YouTube, B2B & more.
Reddit Overtakes TikTok: What Does its 88% Growth Mean for your Influencer Marketing Strategy?
February 23, 2026
With Reddit overtaking TikTok as the 4th most visited social platform in the UK, we’re unpacking how brands can use Reddit across their influencer marketing strategies.
How Social Media, Creators and Influencers Shaped Super Bowl LX Ads
February 19, 2026
Sports ads are evolving with creator-led campaigns & UGC. Here's how brands approached this Super Bowl LX ads through social and creators and what we can expect from Super Bowl LXI.
Top Miami Influencers: The Creators Brands Need to Work With in 2026
February 16, 2026
Discover the top Miami influencers shaping brand culture in 2026. Your complete guide to South Florida's influencers and how to work with them.
Overherd on Social: Inside WPP and Google’s Creator-Led Media Solution
February 11, 2026
In this episode of Overherd on Social, we speak to guests from Goat, WPP Media, and Google on WPP and Google's Creator-Led Solution and and what it means for brands’ strategies this year.
Goat, WPP Media and Google Announce New AI-led YouTube Creator Solution
February 10, 2026
The Goat Agency is thrilled to share our expanded partnership with Google and WPP Media, granting us exclusive access to YouTube’s API and unparalleled insight into creator and audience data.
Overherd on Social: Why ‘The Traitors’ is a Playbook for Building Cultural Moments
February 4, 2026
With The Traitors taking hold of our TVs, For You Pages, and attention spans, we’ve taken the Traitors out of the Turret to unpack all things The Traitors.
How Pinterest Marketing + Influencers Are Delivering ROI for Brands
January 14, 2026
Discover how Pinterest marketing and influencer partnerships are driving exceptional ROI for brands. Strategy, tactics, and proven results inside.
Influencer Marketing Wrapped: How to Enhance Your 2026 Strategy
January 12, 2026
In this blog, we break down 2025 influencer marketing trends, the creators & brands leading the charge and how you can enhance your strategy in 2026.
How are Brands Leveraging Music Influencers in their Marketing Strategies?
December 29, 2025
In this blog, we uncover why we are so invested in music influencers and why brands should leverage these creators in their strategies.
Who is Wisdom Kaye? Meet the Creator Named TikTok’s Best Dressed Guy
December 16, 2025
Discover how Fashion Creator Wisdom Kaye’s creative direction and storytelling offer a blueprint for brands seeking authentic, lasting influence.
Top Gaming Influencers UK: The Creators Dominating Screens in 2025
December 10, 2025
Discover the top gaming influencers UK brands are partnering with in 2025. From Twitch streamers to YouTube legends, explore the gaming creators driving results.
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