The Goat Agency

In this seasonal mini Goat Guide, we unwrap influencer marketing strategies for the peak Holiday period, exploring how brands can create meaningful impact with shoppers and gift-givers.

TikTok is one of the world’s most dominant social media platforms, with over a billion active monthly users. This meteoric rise has gone hand in hand with continual development of new business features for brands on TikTok, helping them to grow their businesses and realize new marketing and analytics opportunities like never before. With the

Gen Z remains one of the largest cohorts in the digital space. They’re disruptors, eco-warriors, and trendsetters who demand originality, value diversity, and turn TikToks into movements that shake the wider media landscape. They’re reshaping the future.  Recent studies have tipped the generation to become the wealthiest demographic ever. The “Spend Z” report from NielsenIQ

Wondering which brands are crushing it on TikTok this Halloween? You’ve come to the right place. TikTok, with its almost 2 billion users, is a brilliant marketing channel during the spooky season. The video-first app influenced 59% of users’ Halloween costume purchases and 42% of their sweets and chocolate purchases. Plus, the conversation around Halloween is loud.  #halloween has over 180.8 billion views, and #halloweenlook is currently trending at the time of writing.  So what makes TikTok such a spooky place this time of year and how are some brands able to slay the game better than ever before?  It’s time to reveal all and show you how scarily good a campaign can be. So get ready to take plenty of notes.

The holiday season is one of the most challenging times for digital marketing teams. As marketing activity, product offers and creative campaigns reach fever pitch, it can be difficult to work out how to cut through the noise. With more and more brands making influencer marketing a staple of their advertising approach, simply working with

Black Friday is a major moment in every retail brand’s marketing calendar, kicking off the holiday season with a bang. With an audience of enthusiastic deal-hunters to compete for, brands are constantly innovating when it comes to grabbing attention, creating urgency, and shouting about the deals on offer. Working with influencers is one of the

The rise of influencer-owned brands marks a significant shift in the business landscape, where content creators have moved from merely promoting products to building their own enterprises.  This trend has given rise to brands like Kylie Jenner’s Kylie Cosmetics, KSI and Logan Paul’s PRIME drinks, and Hailey Bieber’s Rhode, which leverage the existing following of

We are very excited to announce our next Raised on Social event, live from New York City! Featuring speakers from Unilever, Amazon Prime, Dell, Klarna, Keurig Dr Pepper, FP Movement, Kate Spade and Pierre-Fabre USA, this event will explore how brands can leverage trends, communities, and creators to build long-lasting relevance. “Social media trends can

In today’s social media landscape, the level of discovery is unprecedented. The TikTokification of social media means we’re seeing more content, tailored to our interests, and more viral influencers coming to the surface. Social platforms, and their sophisticated algorithms, have made it even easier for posters to strike the match and go viral.  Going so-called

Why are brands focusing on mental health? Mental, physical and community health are increasingly common topics in brand communications, showing up in everything from TV ad campaigns to podcasts, Snaps and TikTok videos. Contemporary consumers not only expect brands to be conscientious and aware, but also a force for good in the world. This sentiment

Paid advertising is up there with the most powerful marketing tools available to brands and agencies. At its core, this marketing channel enables businesses to display their ads to specific audiences. These lucrative spots are won by bidding on real-time auctions across different networks and platforms – wherever they want their ads to appear.  In

The Euros and Olympic Games have come to a close, and already many marketers are switching their attention to the seasonal period.  But what still tends to be forgotten about, despite increased media coverage and promotion, are the Paralympics, taking place from the end of August to early/mid September.  The Paralympics has emerged as one