The Goat Agency

Are New York influencers really all the same? A viral debate says yes - but these 10 creators prove otherwise. Bold, original, and deeply NYC, they’re redefining influence in 2025. In this blog, we showcase the standout creators brands should watch.

With a digital strategy that fuses iconic British heritage with cutting-edge innovation, Burberry has become a masterclass in modern brand storytelling. From immersive experiences to next-level campaigns, the brand knows exactly how to stay both timeless and trending. In this blog, we explore how Burberry keeps its legacy fresh—and its audience engaged.

Grace Beverley didn't just grow a following – she built a business empire. What started with workout videos and wellness content has evolved into booming brands, sell-out product launches, and a loyal community that goes far beyond social media. Let's dive into how Grace turned content into capital, and influence into long-term impact.

Travis and Jason Kelce aren’t just dominating on the field - they’re building a content empire off it! From a hit podcast to major brand deals, the Kelce brothers are redefining what it means to be athlete influencers. In this blog, we explore how their rise is reshaping the future of athlete-led media.

REFY is one of the fastest-growing beauty brands. Founded by influencer, Jess Hunt, and entrepreneur Jenna Meek, REFY's marketing strategy integrates employee and creator content, live experiences, and social-first strategies to build an engaged brand community. In this blog, we look at how they're doing it!

YouTube represents the birthplace of influencers as we know them today. But how can brands create successful YouTube creator campaigns now? We explore using real-life examples from award-winning brands.

Fashion Week influencers and creators have revolutionised Fashion Week by shifting coverage from traditional media to social platforms. TikTokers, YouTubers, and Instagram influencers now sit in the front row, documenting shows and engaging directly with their audiences in real-time. They provide behind-the-scenes access, offering a more personal, relatable perspective on events and creating viral content

The Super Bowl has always been a platform for big-budget, flashy advertisements, but in recent years, a shift has begun. With the rise of creators, social media influencers, and user-generated content, brands are turning to more authentic, relatable approaches to capture the attention of their audiences.  This year, campaigns like Gatorade’s creator-led trials, Doritos’ user-driven

Over the past decade, the conversation surrounding online male influencers has taken a negative turn.  From concerns around “toxic masculinity” to worries over their impact on mental health, we mainly tend to hear about the dark sides of social media as it pertains to men.  But how do young men themselves feel about it?  As

As we step into the second half of the 2020s, the landscape of creator marketing is evolving at a lightning pace, driven by both technological advancements and shifts in consumer behavior.  By the close of 2025, the way brands collaborate with creators could look drastically different from today, so what should we keep an eye

We are very excited to announce our next Raised on Social event, live in London! We’ll be diving into the world of YouTube creator marketing, exploring how brands can connect with audiences this year through effective content, media and influencer strategies. We'll be joined by guest speakers from Heineken, REFY Beauty, Google and YouTube, as well as creator Taz Alam, and manager of The Sidemen, Jordan Schwarzenberger.

Welcome to The Goat Agency Podcast – your go-to for Trends, Creators, and Culture! Dive into the latest social media and pop culture phenomena with industry experts and top creators. if you’re into social media, TikTok trends, and marketing insights, this is the podcast you can’t miss. Tune in and stay ahead of the curve!