The Goat Agency

The Super Bowl has always been a platform for big-budget, flashy advertisements, but in recent years, a shift has begun. With the rise of creators, social media influencers, and user-generated content, brands are turning to more authentic, relatable approaches to capture the attention of their audiences.  This year, campaigns like Gatorade’s creator-led trials, Doritos’ user-driven

Influencers and creators have revolutionized Fashion Week by shifting coverage from traditional media to social platforms. TikTokers, YouTubers, and Instagram influencers now sit in the front row, documenting shows and engaging directly with their audiences in real-time. They provide behind-the-scenes access, offering a more personal, relatable perspective on events, and creating viral content that expands

Over the past decade, the conversation surrounding online male influencers has taken a negative turn.  From concerns around “toxic masculinity” to worries over their impact on mental health, we mainly tend to hear about the dark sides of social media as it pertains to men.  But how do young men themselves feel about it?  As

As we step into the second half of the 2020s, the landscape of creator marketing is evolving at a lightning pace, driven by both technological advancements and shifts in consumer behavior.  By the close of 2025, the way brands collaborate with creators could look drastically different from today, so what should we keep an eye

We are very excited to announce our next Raised on Social event, live in London! We’ll be diving into the world of YouTube creator marketing, exploring how brands can connect with audiences this year through effective content, media and influencer strategies. We'll be joined by guest speakers from Heineken, REFY Beauty, Google and YouTube, as well as creator Taz Alam, and manager of The Sidemen, Jordan Schwarzenberger.

Welcome to The Goat Agency Podcast – your go-to for Trends, Creators, and Culture! Dive into the latest social media and pop culture phenomena with industry experts and top creators. if you’re into social media, TikTok trends, and marketing insights, this is the podcast you can’t miss. Tune in and stay ahead of the curve!

Liquid Death is the brand that proves you don’t have to take yourself too seriously to make a deadly serious impact. Beneath its edgy, skull-laden branding and darkly humorous tagline (“Murder Your Thirst”), this seemingly rebellious company is simply selling water laced with iced tea. But here’s the twist: Liquid Death isn’t just a beverage;

e.l.f. Cosmetics has become a digital marketing powerhouse by expertly connecting with Gen Z through viral content, trend-jacking, and a deep understanding of social media culture. Known for leveraging pop culture moments and pushing creative boundaries, e.l.f. has transformed platforms like TikTok into an essential part of its brand DNA. Their ability to respond quickly

Welcome to The Goat Agency Podcast – your go-to for Trends, Creators, and Culture! Dive into the latest social media and pop culture phenomena with industry experts and top creators. if you’re into social media, TikTok trends, and marketing insights, this is the podcast you can’t miss. Tune in and stay ahead of the curve!

TikTok has over 1 billion active users per month. Instagram users now spend half their time in-app on Reels. YouTube Shorts rake 50 billion views per day. Short form video is the undisputed king of modern social media, but it doesn’t mean success is guaranteed when trying to leverage it for the benefit of your

In this seasonal mini Goat Guide, we unwrap influencer marketing strategies for the peak Holiday period, exploring how brands can create meaningful impact with shoppers and gift-givers.

TikTok is one of the world’s most dominant social media platforms, with over a billion active monthly users. This meteoric rise has gone hand in hand with continual development of new business features for brands on TikTok, helping them to grow their businesses and realize new marketing and analytics opportunities like never before. With the