The Goat Agency

BY: The Goat Agency 04/05/2025

Burberry’s Marketing Strategy: How Innovation & Heritage Built a Global Luxury Brand

With a digital strategy that fuses iconic British heritage with cutting-edge innovation, Burberry has become a masterclass in modern brand storytelling. From immersive experiences to next-level campaigns, the brand knows exactly how to stay both timeless and trending. In this blog, we explore how Burberry keeps its legacy fresh—and its audience engaged.
BY: The Goat Agency 29/04/2025

Grace Beverley & TALA: How Did Grace Beverley Start Her Business Empire?

Grace Beverley didn't just grow a following – she built a business empire. What started with workout videos and wellness content has evolved into booming brands, sell-out product launches, and a loyal community that goes far beyond social media. Let's dive into how Grace turned content into capital, and influence into long-term impact.
BY: The Goat Agency 23/04/2025

How The Kelce Brothers Built a Content Empire | Lessons in Athlete Influencer Marketing

Travis and Jason Kelce aren’t just dominating on the field - they’re building a content empire off it! From a hit podcast to major brand deals, the Kelce brothers are redefining what it means to be athlete influencers. In this blog, we explore how their rise is reshaping the future of athlete-led media.
BY: The Goat Agency 20/03/2025

The REFY Marketing Strategy: What Can Brands Learn?

REFY is one of the fastest-growing beauty brands. Founded by influencer, Jess Hunt, and entrepreneur Jenna Meek, REFY's marketing strategy integrates employee and creator content, live experiences, and social-first strategies to build an engaged brand community. In this blog, we look at how they're doing it!
BY: The Goat Agency 05/03/2025

What Brands Need To Know About YouTube Creator Campaigns

YouTube represents the birthplace of influencers as we know them today. But how can brands create successful YouTube creator campaigns now? We explore using real-life examples from award-winning brands.
BY: The Goat Agency 20/02/2025

How Brands Can Activate Around Fashion Season With Fashion Week Influencers and Creators

Fashion Week influencers and creators have revolutionised Fashion Week by shifting coverage from traditional media to social platforms. TikTokers, YouTubers, and Instagram influencers now sit in the front row, documenting shows and engaging directly with their audiences in real-time. They provide behind-the-scenes access, offering a more personal, relatable perspective on events and creating viral content
BY: The Goat Agency 14/02/2025

How Social Media, Creators and Influencers Shaped Super Bowl Ads LIX

The Super Bowl has always been a platform for big-budget, flashy advertisements, but in recent years, a shift has begun. With the rise of creators, social media influencers, and user-generated content, brands are turning to more authentic, relatable approaches to capture the attention of their audiences.  This year, campaigns like Gatorade’s creator-led trials, Doritos’ user-driven
BY: The Goat Agency 07/02/2025

What Young Men in the US and UK Think About Social Media and Online Male Influencers

Over the past decade, the conversation surrounding online male influencers has taken a negative turn.  From concerns around “toxic masculinity” to worries over their impact on mental health, we mainly tend to hear about the dark sides of social media as it pertains to men.  But how do young men themselves feel about it?  As
BY: The Goat Agency 24/01/2025

8 Creator Marketing Predictions for 2025

As we step into the second half of the 2020s, the landscape of creator marketing is evolving at a lightning pace, driven by both technological advancements and shifts in consumer behavior.  By the close of 2025, the way brands collaborate with creators could look drastically different from today, so what should we keep an eye
BY: The Goat Agency 16/01/2025

Raised on Social London | LET’S TALK YOUTUBE | February 2025

We are very excited to announce our next Raised on Social event, live in London! We’ll be diving into the world of YouTube creator marketing, exploring how brands can connect with audiences this year through effective content, media and influencer strategies. We'll be joined by guest speakers from Heineken, REFY Beauty, Google and YouTube, as well as creator Taz Alam, and manager of The Sidemen, Jordan Schwarzenberger.
BY: The Goat Agency 15/01/2025

Anatomy of a TikTok Trend: UnderConsumption Core, Trad Wife | The Goat Agency Podcast with Sophie Miller [Pretty Little Marketer]

Welcome to The Goat Agency Podcast – your go-to for Trends, Creators, and Culture! Dive into the latest social media and pop culture phenomena with industry experts and top creators. if you’re into social media, TikTok trends, and marketing insights, this is the podcast you can’t miss. Tune in and stay ahead of the curve!
BY: The Goat Agency 13/01/2025

Liquid Death Marketing Strategy: How Rebellion and Humor Made Water Cool Again

The Liquid Death marketing strategy is a cultural movement slaying the social media game in ways most brands could only dream of.