The Goat Agency

Over the years, the Olympics have transformed from merely a global sporting event into a powerful platform for influencer marketing. Historically, brands leveraged traditional advertising methods to reach audiences, but the rise of social media has shifted the landscape. Influencers, with authentic and relatable content, have become key players in engaging audiences on a personal level. The Olympics provide a unique blend of sports, culture, and global unity, making it an ideal stage for influencer marketing. Brands can tap into the emotional and inspirational aspects of the Games, creating campaigns that resonate deeply with audiences. The evolution of this marketing approach has seen brands move from generic endorsements to more nuanced and targeted influencer partnerships, ensuring a more meaningful connection with their audience.

Social commerce offers one of the most frictionless, social-led shopping experiences yet. Through the recently launched TikTok Shop, your audience can see a product in action, research it, and make a purchase – all without ever leaving the TikTok app. If you’re a brand or business looking to leverage this powerful new feature to its fullest potential, you’re in the right place. Read on for a run-down of what’s going on with social commerce on TikTok in 2024, how you can start seeing success with it from day one, and our insider tips for refining your TikTok Shop for maximum impact.

This Pride Month, we're shining a spotlight on some incredibly talented UK-based LGBTQ+ creators. In this three-part interview series, we sit down with LGBTQ+ content creators across the UK in locations that hold special meaning to them. Each interview delves into the creator's path to becoming a voice in the LGBTQ+ community, their experiences of being 'out' online, and the impact social media has had on their lives.

In today’s digital landscape, where else is there to turn but social media for fashion inspiration? Platforms like Instagram, TikTok, and Pinterest have become synonymous with fashion labels, high-street retailers, and of course, apparel-savvy content creators.  Brands are waking up the massive potential of influencer marketing for fashion. Since it’s the most visual, personalized and trend-led consumer category out there, safe to say this is an influencer-led marketing revolution. We’re diving into the power of fashion influencer marketing of recent, showing you exactly how brands are standing out, in what always has and will be an intensely competitive sector.

With each passing day TikTok cements its position as the ultimate engine for creative and impactful marketing. Kantar’s 2023 Media Reactions report rated TikTok as the #1 platform for ad equity (for the 4th year running). It also ranked 1st for its ability to grab attention, through ratings determined based on feedback from both marketers

We are excited to announce The Goat Agency's official UK partnership with Snapchat, helping brands to harness the power of creators through its Snap Star Studio.

The sporting world is gearing up for a summer of fierce competition, and social media, in alignment with influencer marketing, will emerge as trusted methods for brands to connect with sports savvy consumers.  The intersection of sport and social media presents new opportunities seeking to engage with fans. But first, we must understand the evolving

Get the takeouts from our 2024 Raised on Social LIVE event in London, where we explore "The Next Era of Influencer Marketing: How Brands Can Build Omnichannel Influencer Strategies that Drive Business Value".

For consumers, sports doesn’t stop after the match ends. It extends to following players and commentators, buying equipment and merchandise of their own, and all-round integrating it into their everyday lives. At the same time, the number of sports, streaming options, leagues types and associated products has never been higher. To stand out in this busy vertical, brands are recognising the power of influencers in attracting the uninitiated or capturing the loyalty of die-hard fans. Here are some of the most effective sports influencer marketing campaigns, and the key takeaways for brands looking to immerse in the sporting world.

Generation Alpha is the youngest generation, at around 12 and under. This is the moment where many marketers switch off, turning their focus to the financially independent adult and soon-to-be-adult demographics. Passing up on Gen Alpha influencer marketing could be a costly mistake. No matter whether you’re selling children’s toys, cutting-edge tech or luxury skincare

Rev up your screens and buckle up for a wild ride through the fast lane of TikTok as we unveil the top 10 automotive brands dominating the platform.  In this turbocharged journey, we dissect how these automotive giants effortlessly navigate the TikTok circuit, steering their way into the hearts of millions.  From high-octane action to

Say what you want about the youth of today, but there’s no denying their power and influence within the social and digital landscape. Many brands are starting to catch on, from employing young creators in creative in-house roles, to diversifying their marketing to meet the needs of young consumers, it seems the targeting of the