The Goat Agency

BY: The Goat Agency 21/12/2023

What are AI Influencers? And should your brand care?

AI influencers are rapidly developing. Brands like Prada, Versace, Red Bull and Tinder have all activated AI influencers for online promotions, but why? We’ll be answering a few of the questions you might have around AI influencers. What are they? How did they come to be? And most importantly, should you care?
BY: The Goat Agency 19/12/2023

Does Size Matter? Macro vs Micro: How and Where Brands Should Invest Their Influencer Budget

We’re putting the ultimate question to the test… Does Size Matter? Before you panic, we’re obviously talking about macro vs micro influencers, and where brands should invest their budget in 2024.  Two of our US Influencer Experts Lock Horns As a global social media and influencer marketing agency, we’ve run thousands of influencer campaigns over
BY: The Goat Agency 18/12/2023

Amazon Influencer Marketing: A Guide for Brands Looking to Tap into the Immense Marketplace 

Amazon continues its expansion beyond e-commerce. The multinational tech brand has already branched into streaming services, and even space exploration. Now, Amazon is looking at the influencer market as a new means of driving business success.  We’re here to unpack Amazon influencer marketing, looking at how brands can tap into Amazon’s dense retail media network (RMN), partner with dedicated Amazon influencers, and our exclusive tips for creating a successful Amazon influencer marketing campaign.
BY: The Goat Agency 11/12/2023

Virtual Event: Does Size Matter? Macro vs Micro Influencers

In the latest virtual event from The Goat Agency, we debate the question "Does Size Matter?" (in influencer marketing of course). Two Goat experts will go head to head to argue "Macro vs Micro" influencers. Where should brands invest and how should you approach working with them?
BY: The Goat Agency 08/12/2023

4 Gaming Brands Crushing Their TikTok Marketing and What You Can Learn

Who are the best TikTok gaming brands, and why are they winning? We’re here to talk about it.