The Goat Agency

Every week the Insights Team at The Goat Agency pull together the latest news from the social space in a weekly Industry Round-Up. This week we cover International Women’s Day and how a bot called out employers for their gender pay gap, whilst also breaking down Amazon’s new competitor app to Clubhouse, which allows hosts

TikTok has certainly set the pace within the social space, with its focus on short-form video content. The platform very quickly emerged as a threat to the social giant’s Meta, and Alphabet, which is why the two mega-companies have invested a lot of time in repurposing TikTok’s groundbreaking formats to suit their own platforms. Instagram

Every week the Insights Team at The Goat Agency pull together the latest news from the social space in a weekly Industry Round Up. This week we explore how Fashion Week is heading into the Metaverse and the latest news from short-form video platforms, including TikTok moving away from this format and how Instagram is

Pinterest is a platform often overlooked by marketers and brands. It’s true that the platform doesn’t boast the monthly active users of the likes of YouTube, Facebook, Instagram and even TikTok. However, the potential of Pinterest lies with the e-commerce capabilities and where Pinterest fits into the consumer journey for product discovery and research. In

Every week the Insights Team a The Goat Agency pull together the latest news from the social space in a weekly Industry Round Up. Make sure you never miss the full story behind the top headlines in the creator, marketing and social space again! Don’t forget to also follow us on Linkedin and Instagram for

Contents Meta’s New Mission Statement  YouTube & Super Bowl Commercials  Collab Acquires Trendpop Logan Paul Hasn’t Been Paid By Mayweather  Pokimane’s Exclusivity Deal With Twitch Twitter’s Q4 Performance Report Twitter’s Crypto Expansion  Instagram Story Likes  Instagram’s Valentine’s Day Live-Stream Shopping Event Snapchat Tests Mid-Roll Ads In Stories Snapchat’s Partnership With Ticketmaster YouTube’s 2022 Product Roadmap 

We’ve pulled together the latest news from the social space in our weekly Industry Round Up. Explore the top headlines below and get up to speed with the latest news, including the rise of NFT platforms and this weeks platform updates! Contents Spotify Removes Episodes Of The Joe Rogan Experience  Snapchat Reaches 319 Million Daily

Content Meta Experiences A Crash In Shares Covid Misinformation & Spotify Platform Spotlight: Spotter Twitch Forms New Deal With Universal Music Group  Grace Beverley’s Activewear Brand Lands $5.7M Investment Addison Rae To Launch Blue Light Protection Skincare Product MrBeast Creates Feastables  YouTube Gaming Re-Signs Top Streamer Instagram’s New Stickers & AR Features Meta’s 3D Avatar

Contents YouTube Shorts Hits 5 Trillion Views State Farm Picks TikTok Over TV for Super Bowl Campaign Squarespace Moves In On Video Subscriptions Hank Green On The TikTok Creator Fund A TikTok Pop Group Formation  TikTok’s Avatar Tools & Audio-Only Live Streams Twitter Tests New ‘Flocks’ Option Reddit & NFT Profile Pictures  Instagram’s New Reach

In the summer of 2021, Goat partnered with the miniature wargaming powerhouse Games Workshop to attract more people into the wild and untamed land of Ghur, and invite them to pick a side in the never-ending war over the Mortal Realms. This is the story of how we ran a social campaign for Warhammer Age

It’s no secret by now that audio content is having a moment! Globally, listening rates to audio content have increased with people wanting to connect due to heightened feelings of loneliness and isolation. In 2021, Spotify reported that 72% of Millennials in the UK viewed podcasts as a mental health resource, and in that year

Contents Meta & Virtual Influencers  Patreon Hires Sarah Penna  Spain To Regulate Influencers Promoting Crypto  Microsoft Acquiring Activision Blizzard  App Spotlight: Anthem Francis Bourgeois Features In The North Face & Gucci Ad  Nelk Boys To Create Their Own NFTs Amazon Prime Video & Talk That Talk TikTok Expanding Stories Test TikTok’s New Music Insights Spaces