11/01/2022
Metaverse Marketing: Meta, Roblox and The Future of Social Media
The metaverse is a hypothesized iteration of the internet. It’s a combination of multiple elements of technology, including virtual reality, augmented reality and video, where users live within a digital universe. In this article, we’ll take a closer look at how the metaverse has evolved and shifted to the forefront of the commercial world with
10/01/2022
INDUSTRY ROUND UP #34: WHAT TO EXPECT FROM INSTAGRAM IN 2022, KSI AND LOGAN PAUL LAUNCH PRIME AND THE LATEST TWITTER UPDATES
We’ve pulled together the latest news from the social space in our weekly Industry Round Up. Explore the top headlines below and get up to speed with the latest news! Contents MrBeast Team Seas Donation Drive Breaks $30 Million KSI & Logan Paul Launch ‘Prime’ David Dobrik Hasn’t Made Money From YouTube in Four Years
04/01/2022
BEIERSDORF CAMPAIGN SPOTLIGHT: MARKETING BEAUTY BRANDS DURING THE PANDEMIC
Throughout the pandemic and subsequent lockdowns, the world was forced into isolation leading to a need to connect through social platforms and rely on digital services for consumer goods and entertainment. One sector that experienced a huge surge during lockdown was beauty – and more specifically skincare. For our longstanding client Beiersdorf, 2021 became an
24/12/2021
INDUSTRY ROUND UP #33: BYTEDANCE LAUNCH APP TO RIVAL ALIBABA, POPULAR CREATOR BECOMES VTUBER AND TIKTOK’S LATEST UPDATES
We’ve pulled together the latest news from the social space in our weekly Industry Round Up. Explore the top headlines below and get up to speed with the latest news! Contents Shopify Launch NFT Beta Program ByteDance Launches Shopping App Reddit Is Going Public YouTuber Kwebbelkop Pivots To VTuber Channel Jake Paul Knockouts Tyron Woodley
20/12/2021
INDUSTRY ROUND UP #32: THE RETURN OF THE CREATOR GAMES, META’S HORIZON WORLDS EXPANSION AND SNAPCHAT’S NEW STORY STUDIO APP
We’ve pulled together the latest news from the social space in our weekly Industry Round Up. Explore the top headlines below and get up to speed with the latest news! Contents Twitch Co-Founder To Launch Gaming NFT Marketplace What Will New Social Media Legislation Mean In 2022? Meta Opens ‘Horizon Worlds’ To US & Canadian
17/12/2021
AN INTERVIEW WITH SOPHIA LOMBARDI: THE STORY BEHIND THE ZERO WASTE BIKINI BRAND
Fashion consumption is at an all-time high as brands churn out new collections at record speeds and at low cost, coupled with the effective targeting capabilities of social media putting products in front of consumers who are most likely to purchase. What is the result? Well according to the United Nations, the fashion industry is
13/12/2021
INDUSTRY ROUND UP #31: INSTAGRAM’S LINK STICKER UPDATES, CREATOR MONETISATION ON DISCORD AND YOUTUBER HIT WITH 150 COPYRIGHT CLAIMS
We’ve pulled together the latest news from the social space in our weekly Industry Round Up. Explore the top headlines below and get up to speed with the latest news! Contents Pinterest Acquires Video Editing App Vochi FaZe Clan’s New Deal with MoonPay 100 Thieves Raises $60 Million Totally Not Mark Hit With 150 Copyright
03/12/2021
INDUSTRY ROUND UP #30: HOW TWITCH LOST ONE OF THEIR BIGGEST CREATORS, JACK DORSEY EXITS TWITTER AND TIKTOK’S LATEST FEATURES
We’ve pulled together the latest news from the social space in our weekly Industry Round Up. Explore the top headlines below and get up to speed with the latest news! Contents Jack Dorsey Exiting Twitter The Problem With Meta’s Crypto Project Will Meta be Forced To Sell Off Giphy? YouTube Gaming & Ludwig MrBeast’s Squid
30/11/2021
The Rise of Subscription Platforms: Why Both Creators and Platforms Are Shifting to a Subscription Model
Subscription platforms like Patreon have ushered in a new dawn of financial sustenance amongst online creators and influencers. But how did we get here? What were the defining moments in which creator subscription services blossomed from a one-time donation to an olive branch of payment systems that test the structural integrity of online income models
29/11/2021
INDUSTRY ROUND UP #29: SPOTIFY’S $3.5 BILLION INVESTMENT & TIKTOK-LIKE FEATURE, LUSH QUITS SOCIAL AND SNAP’S AR
We’ve pulled together the latest news from the social space in our weekly Industry Round Up. Explore the top headlines below and get up to speed with the latest news! CONTENTS Spotify’s $3.5 Billion Investment Lush’s Anti-Social Media Policy Tarantino Sued Over Pulp Fiction NFTs Philip DeFranco Becomes CCO of Fourthwall Pokimane & The American
22/11/2021
INDUSTRY ROUND UP #28: META’S HAPTIC GLOVE, CREATOR PING PONG TOURNAMENT AND PINTEREST’S NEW TWOTWENTY TEAM
We’ve pulled together the latest news from the social space in our weekly Industry Round Up. Explore the top headlines below and get up to speed with the latest news! Contents Meta’s Haptic Glove The U.S Video Streaming Platform Slump? The D’Amelio Show Renewal Eric Decker’s XTreme Pong Creator Tournament TikToker Daniel Lemay to Open
15/11/2021
INDUSTRY ROUND UP #27: FACEBOOK’S IRL STORE, HASAN PIKER’S MERCH FOR A CAUSE AND NEW PLATFORM SPOTLIGHT: PEARPOP
We’ve pulled together the latest news from the social space in our weekly Industry Round Up. Explore the top headlines below and get up to speed with the latest news! Contents New Platform Spotlight: Pearpop Meta’s New Physical Store To Showcase Metaverse Products The Weeknd’s Album Launch Utilising Spotify Data MrBeast’s Philanthropy YouTube Channel Hasan