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In this week’s Industry Round Up, we explore what China’s recent cultural crackdown really means for fan groups on social, as well as breaking down a recent protest on Twitch. British YouTube supergroup The Sidemen, also released their own subscription platform, which marks yet another smart business move from the group – and we explain

In the latest edition of the Industry Round Up, we look at other companies joining the ‘Metaverse’ race, along with the latest updates with TikTok that include new audience insights and the banning of the now infamous ‘Milk Crate Challenge’. We will also delve into the latest influencer news that includes Jake Paul’s latest boxing

In this week’s Industry Round Up, we explore exactly what is hypocritical about the lack of outrage from Tony Hawk’s new blood-infused skateboards. We also cover Billboard’s latest music chart, which will focus on music popularised by social media creators. Finally, we will jump into the latest platform changes including Instagram’s decision to end swipe

The body confidence movement has gained huge momentum over the past few years, with social media acting as a catalyst. This movement has much in part been driven by plus-size influencers who have aimed to normalize different body types, especially within fashion, whilst putting pressure on brands to move away from just representing one size.

In this week’s edition, we explore exactly what OnlyFans is up to with OFTV and discover why the real estate sector is going all in on social media. We will also highlight the top stories from creators this week, including how Twitch plans to finally be more transparent with streamers and how Dr DisRespect is

We took the health supplements brand, YourZooki stateside! In their first-ever US campaign, we launched YourZooki’s brand new chlorophyll drops on TikTok. THE OBJECTIVE With the chlorophyll drops launching in GNC stores nationwide on 8th June, and on their website 10 days later, YourZooki tasked us with activating influencers to generate hype & mass awareness

In the latest edition of the Insights Round Up, we explore McDonald’s new partnership with music sensation Saweetie and evaluate the impact of the famous orders strategy by the fast-food company. We will also jump into the latest influencer news that includes some huge influencers making some new signings with various agencies. Finally, we will

In this week’s Industry Round Up we breakdown exactly what is going on at Facebook regarding a Metaverse, we also take you through the latest influencer news including yet another huge achievement for the FaZe Clan! Finally, we delve into the latest changes happening with social media platforms, and you don’t want to miss which

From Facebook and Instagram making more changes to protect under-18 users, to Discord’s latest film to position itself as a mainstream platform, we’ve put together all the headlines from social that you need to know about this week! Make sure to read to the end to find out about the new update to Pinterest that

It was a busy week across social this week, from Instagram rolling out and testing new features, to Netflix reportedly working on a new video game offering on the platform. We break down all these stories and more to get you up to speed with the latest industry news, so let’s get straight into it!

You may have noticed brands like Lidl or Gymshark easily connect with users through their social channels, and consequently receive high volumes of audience engagement. But how have these brands got there? There is a lot to be said about building strong and recognizable identities that are communicated both online and offline. But brands who

In this week’s edition of the Industry Round Up, we break down some of the biggest updates from social media platforms that include the end of Twitter’s Fleets, TikTok’s new policy change and YouTube’s ‘New To You’ recommendation feed. We also cover some of the interesting stories from the world of creators, such as how