The Goat Agency

Is there a difference between social media and entertainment, or have the two mediums combined to form a new definition for platforms in the sector? Where do the definitions lie with platforms such as Snapchat, YouTube and Instagram? And what about TikTok? Algorithms are defining social media platforms today by dictating what we see across

As another 12 chaotic months draws to a close, we can reflect on what has been a big year for social media platforms. Meta continues its gradual decline, TikTok continues to grow and then there’s Twitter, who right now, is amidst a volatile change of management that could veer off in any direction. With all

As of 2022, the value of the gaming industry is predicted to reach $197bn, with the largest share going to mobile gaming and its projected merit of $152bn. Within the span of a few months, social media platforms have opted to discontinue their ventures into gaming, in particular mobile gaming, despite the market’s continued growth.

Each week the Insights Team at The Goat Agency pull together the latest news from the social space in a weekly social media industry news round-up. This week we cover the Sidemen charity match 2022, the impact of brand diversity, quality and inclusion on sales, and TikTok announcing an extension to video descriptions. Don’t forget

The Sidemen Charity match took place on the 24th September. At its peak, the event amassed 2.6 million concurrent viewers as people tuned in to watch some of the biggest creators from the UK and across the pond. Big name creators, and action-packed entertainment aside, the Sidemen charity match took place to raise money for

‘Live commerce’, ‘live shopping’, ‘live shoppable content’ or ‘TikTok shop’. Whatever you want to call it, this new form of social media shopping experience is booming and you won’t be able to ignore it for much longer. Content distributors, online sellers and big brands alike are rushing to capitalise on rapidly changing consumer behaviour, and

BeReal is a new photo-sharing app with over 10 million downloads. Snapchat and Instagram have already taken inspiration from the app's success

Find out about the history of search engines and what Google's latest updates mean for the future of search!

Each week the Insights Team at The Goat Agency pull together the latest news from the social space in a weekly social media industry news round-up. This week we cover Google’s new search update, Andrew Tate being banned from social, YouTube and Twitter’s latest plans for podcasts and much more! Don’t forget you can follow

YouTube Boxing returns on August 27th with KSI vs Swarmz, and KSI vs Ivan Nikolov - that's right two opponents in one night. Read more in the full blog!

Since its inception and transition from Muiscal.ly to the short-form tycoon, TikTok has been a real eye opener for the social media space. Short-form video has become a force to be reckoned with, and perhaps the favored content type available on the internet today. It’s difficult to pick out a brand that has not taken

Reddit’s slogan ‘dive into anything’ perfectly sums up the social news aggregation platform. Increasingly popular with the inquisitive slice of the internet’s population, its user base can delve into vast quantities of information on practically every field of human knowledge. When we take some of the platform’s recent updates into account, it’s evident that the