The Goat Agency

BY: The Goat Agency 29/07/2022

HFSS restrictions set to transform the food and beverage sector

To keep pace with growing concerns for public health, a new series of HFSS (high fat, salt and sugar) restrictions are being put in place on the promotion of certain foods. These rules encourage food and drink businesses to produce and promote healthier foods and lifestyles. Food and drink brands, like most brands in 2022,
BY: The Goat Agency 15/07/2022

Are Reels Transforming Instagram Into An Entertainment Platform?

Since launching in 2010, Instagram has established itself as the image-sharing platform, filled with carefully curated content, showcasing the very best moments of its 1.2 billion + active monthly users. However, Instagram wants to adapt, or rather needs to, in order to compete with TikTok. Fading are the days when social media users want to
BY: The Goat Agency 11/07/2022

Social Media News Round Up #59: Is TikTok Abandoning Live Commerce?

This week we cover TikTok potentially abandoning live commerce in Europe, Khaby Lame launching NFTs, Logan Paul's WWE contract + loads more social media stories!
BY: The Goat Agency 04/07/2022

Social Media News Round Up #58: Will TikTok Get Banned In The US?

This week we cover the latest from creators including a new Twitch record-breaker and Bretman Rock's return to MTV. We also explore if TikTok will get banned in the U.S and Instagram's new AR features.
BY: The Goat Agency 01/07/2022

The Rise Of Avatars Across Social Media

Every platform is hell-bent on creating 3D avatar capabilities, but why? Does the typical social media user even have an interest in virtual avatars, and how important will virtual avatars be in the future of the internet? Discover more.
BY: The Goat Agency 24/06/2022

The Future Of Fashion In A Social-First Age

Fashion is inescapable, acting as a form of self-expression, no consumer can deny its influence and importance in our daily lives. For this very fact, the industry has stood the test of time, being resilient to cultural, technological and environmental shifts. Indeed, by 2026 it is predicted that the global apparel market will reach 2 trillion dollars, with the U.S and China driving the highest proportion of revenue globally. Discover how the future of fashion is being influencer by technology and a social-first age.
BY: The Goat Agency 20/06/2022

Social Media News Round Up #56: Spotify Believes Podcasts Will Be More Profitable Than Music

Every week the Insights Team at The Goat Agency pull together the latest news from the social space in a weekly social media industry news round-up. This week we cover Spotify believing podcasts will soon be more profitable than music, Meta launching Horizon Worlds in the UK, and loads more of the latest social media
BY: The Goat Agency 17/06/2022

YouTuber Boxing Has Brought A New Lease Of Life To The Sport 

The point of ignition for YouTube boxing and the future of squared circle combat started in 2018, when KSI and Joe Weller wrapped their hands for the first time. Discover how the YouTuber boxing has grown to infiltrate the mainstream and change the iconic sport forever.
BY: The Goat Agency 13/06/2022

Social Media News Round Up #55: Will Elon Musk Purchase Twitter?

This week we cover Elon Musk abandoning the Twitter takeover, Instagram's pinned posts feature and what platforms are doing with digital avatars!
BY: The Goat Agency 08/06/2022

Logitech Is The Latest Arrival To The Metaverse. Discover What They’re Doing & How Roblox Is Shaping Virtual Branded Experiences

Logitech are the latest arrivals to the Metaverse. Discover what they're doing, what Roblox is doing right and where the Metaverse is heading!
BY: The Goat Agency 30/05/2022

Social Media News Round Up #54: YouTube Shorts Ads Arriving Soon

In this weeks social media news round-up, we cover: KSI and Logan Paul's energy drink 'Prime' sponsoring a NASCAR team; YouTube Shorts Ads incoming; TikTok launching mini-games and more!
BY: The Goat Agency 26/05/2022

TikTok Is Pushing Into Gaming – Here’s Everything You Need To Know

TikTok has infiltrated the minds of over a billion users worldwide in 2021, and that number is climbing. Now the app is launching mini games! Discover everything you need to know about their latest venture.