The Goat Agency

You may have noticed brands like Lidl or Gymshark easily connect with users through their social channels, and consequently receive high volumes of audience engagement. But how have these brands got there? There is a lot to be said about building strong and recognizable identities that are communicated both online and offline. But brands who

In this week’s edition of the Industry Round Up, we break down some of the biggest updates from social media platforms that include the end of Twitter’s Fleets, TikTok’s new policy change and YouTube’s ‘New To You’ recommendation feed. We also cover some of the interesting stories from the world of creators, such as how

HEADLINE NEWS FROM THE SOCIAL SPACE Nextdoor Goes Public  Nextdoor is an app and social platform that enables users to connect with others based on their location – allowing neighbors to communicate within the same geographical area to share information. The app launched in the United States in 2011 and began a global expansion in

HEADLINE NEWS FROM THE SOCIAL SPACE YouTube Theater Opens At Hollywood Park YouTube will be opening a 6,000-seat performance venue, named the ‘YouTube Theater’ later this summer. The site will be opening at the Hollywood Park sports and entertainment complex and will open as part of an exclusive multi-year booking agreement with Hollywood Park. The

We live in an age of reboots. A lot of our favorite things have seen newer incarnations for better or for worse. This goes for movies, TV shows, celebrities, and toys. But one thing that has snuck under your radar is how the term “gamer” has rebooted in the past 5-10 years. The old meme

HEADLINE NEWS FROM THE SOCIAL SPACE Mark Zuckerberg Explains Why VR Is So Important To Facebook At the French tech conference VivaTech, Mark Zuckerberg joined as a virtual guest to talk about Virtual Reality (VR) at Facebook. The Facebook CEO explained that at Facebook’s core, it is all about connecting and VR is quickly becoming

HEADLINE NEWS FROM THE SOCIAL SPACE TikTok Becomes Title Sponsor of VidCon 2021 TikTok has signed a deal to become a major sponsor of VidCon – the multi-genre online video tech conference that brings fans face-to-face with creators. YouTube has long been the headline supporter of the event since 2013, but TikTok is now taking

HEADLINE NEWS FROM THE SOCIAL SPACE David Dobrik’s Dispo Confirms Series A Funding  David Dobrik created the app, but following an internet scandal earlier this year, the creator was forced to step away from Dispo. Dispo is essentially a social networking and photo-sharing disposable camera app, inspired by Dobrik’s popular second Instagram account, @davidsdisposable –

Live stream online shopping is a tried and tested concept in China, where social network titans like Douyin (China’s version of TikTok) are reinventing themselves as home shopping channels. Influencers and brands stream live content where the audience can instantly buy things that they are seeing on the app. Currently, Alibaba’s Taobao Live is dominating

HEADLINE NEWS FROM THE SOCIAL SPACE TikTok Issues Cease & Desist Over YouTubers Vs TikTokers Event  ByteDance, the parent company to TikTok, has reportedly issued a cease and desist on the boxing event that will see YouTubers go against TikTokers. The event is scheduled for June 12th, with the headline match being between TikTok star

HEADLINE NEWS FROM THE SOCIAL SPACE Trial Update: Apple Vs Epic Games Last year, Epic Games added a direct payment option to Fortnite on iOS and Android, essentially getting around Apple’s App Store fees of 30% for in-game purchases. This violated Apple’s rules and saw the swift removal of the game from the App Store.

This week in the Industry Round Up, we reveal the impact creators are having on the music industry, break down the latest platform updates and explore the latest news in the influencer podcast space. HEADLINE NEWS FROM THE SOCIAL SPACE An Update on NFTs Non- fungible tokens (NFT’s), which are unique crypto assets that have been