The Goat Agency

TikTok is known for its ability to “go viral”, which to brands might sound like a one-stop-shop for scaling quickly. While this is partly true, it’s also not enough to just “go viral”, consumers on the platform are just as quick to forget as they are to becoming a committed consumer. With that in mind, brands must maximize viral opportunities, and we’re here to shed some light on how to do just that, as well as spotlight some of the top TikTok success stories - brands that have made the most of their viral success.

Marketers predict that TikTok is poised for significant growth in 2023, with 53% of them planning to ramp up their spending on the platform. Tech brands are no different. More and more companies in this industry are leveraging this powerhouse of influence to gain followers and humanize their brands. And since 90% of consumers are looking for authenticity in brands, it’s the perfect place for tech companies to show up in a fresher, more personal way.  Some of them have definitely cracked the code on how to do it brilliantly. What can you learn from them? We’ve looked into the tech brands doing TikTok right, analyzed elements of their strategy, and pinpointed what you should learn from them. So take note starting now.

Black Friday is the annual retail extravaganza that kicks off the holiday shopping season with colossal discounts. We’ll be delving into the dynamics of Black Friday and its relationship with the powerhouse of modern marketing, social media.  We'll also look at seven Black Friday social media campaign strategies, peppered with real-life examples, to help brands navigate this tumultuous spree of spending. Join us as we uncover the secrets to a successful Black Friday in the digital age.

What’s green, keen, and completely misunderstood? That would be the Zillennial generation. This “in-between'' age group is a demographic of climate advocates, eager spenders, and unrepresented consumers. So who are they, what do they want, and how can you reach them?  We’re digging into the world of Zillennial marketing. This generation is, after all, a seriously powerful one, so you won’t want to miss out on meeting them. It’s about time you had a proper introduction.

One thing us brand marketers must always keen an eye on is the Instagram advertising rules. Meta is always updating its legislation around advertising to keep in line with regional laws prohibiting certain content, and material. But what does Instagram's advertising guidelines say in 2023? And how can brands ensure they are marketing within the confines of the law?

The 2023 Women’s World Cup drew to a close with triumph for Spain and heartbreak for England and its Lionesses. Off the field, the tournament has recorded record viewership, and interest from brands all over the world from the likes of Nike, Sure, and EA. We’ve seen the highlight reel of the top goals and moments from the tournament, but what are the top Women’s World Cup influencer marketing campaigns? Let’s take a look.

Gen Z is perhaps the most influential demographic inhabiting the social media landscape. Having been raised on social, the demographic has a fluent understanding of how the space works and has played a vital role in altering the fabrics of social media marketing.  For brands, here’s everything you need to know about Gen Z social media marketing, from how they spend their time to the content they consume, the values they hold closest, and how brands can adapt.

TikTok gaming is booming. Traditionally YouTube, and Twitch are the first that come to mind when we picture the gaming industry, but with 82% of TikTok users playing games at least once a week, it’s no surprise that the vertical has started to gain traction on TikTok.  How does TikTok rank among its competitors? And what steps can brands take to tap into the gaming industry using TikTok? Let’s find out.

Threads is the new kid on the social media block. Reaching 100 million users in under a week, the app replaced ChatGPT as the fastest to reach the milestone, ever. Threads’ initial boom would prove hard to maintain, and the platform has since seen a significant drop in engagement. How does Threads fare as a marketing tool? While the platform is still in its proverbial toddler years, brands have been quick to adopt a Threads strategy. So, what are the marketing opportunities? Let’s find out.

The Instagram algorithm has perplexed social media marketers and content creators for some time. How exactly does it work? And what steps can we take to ensure our content is ranking well on the platform? Adam Mosseri issued an update on the Instagram algorithm back in June, providing more insight into the common misconceptions, and how Instagram actually works. So, how does Instagram work? Let’s find out.

What makes the best travel brands on Instagram “the best”? Why are they so successful? And what can your brand learn from them? In a world where people actually prioritize travel over apparel, you need to know how to get consumers to view and engage with your content over others. Here, that’s what we’re diving into, plus giving you new insights into their strategies, so you can learn from the actual best and ace your social media game.

More and more luxury brands have joined TikTok, shining a light on the potential for reaching new, younger audiences (Gen Z and Alpha will soon make up a significant portion of the market). Social has become the top source of brand and product discovery for Gen Z with 40% using Instagram and TikTok for search