The Goat Agency

We’re at the peak of summer 2023, which means festival season is in full swing. Each year brands tuck away some of their marketing budget in preparation for the season’s biggest events. Festivals are the hottest tickets for brands looking to get their name out there. They are also great opportunities for brands to experiment with new marketing strategies, reach new audiences, and foster better relationships with consumers.  So, what are the guidelines? What can we learn from the likes of Spotify, Absolut, and other big name brands that activate around the biggest festivals. How can brands nail festival marketing? Let’s find out.

So TwitchCon Paris happened, and we learned that Twitch is receiving a host of new tools and formats designed to improve the user experience, and get behind its creative talent. Among the announcements were Twitch Stories and a Twitch Discovery Feed, two formats that would mean Twitch is moving away from a ‘live only’ formula, for the first time.  What do these new features mean for Twitch, brands, and the wider social landscape? Let’s find out.

TikTok is a HUB for entertainment. In fact, “entertainment” is ranked as the most popular category on the platform. What comes to mind when you picture entertainment on TikTok? Dance trends? Movies broken down into 87 parts? What about Luxury brands? Luxury brands on TikTok may seem like the odd one out... it's not. The luxury industry feels more editorial, serious, and curated than the average TikTok. But some luxury brands are cracking the code and letting the algorithm do their bidding. We’re going to take you through each one and what makes their TikTok strategy stand out. So you can take inspiration for your own social strategy and ultimately win over the platform's hyper engaged audience.

In the ever-evolving landscape of digital marketing, it’s getting harder to foster genuine relationships with your audience.  Businesses are actively searching for ways to truly connect. In a world full of paid ads, and with most people distrusting brands, the options are becoming limited.  That’s why live stream marketing is gaining traction. Brands of all sizes are beginning to realize the power of real-time video engagement, with pioneers reaping immense rewards. As a brand, understanding the importance of live streaming as a marketing strategy will be pivotal for your growth and development in the digital space. But you need to know how to play the live-stream game correctly to build meaningful relationships with your audience. So what is it, how does it work, and how can you utilize it? Let’s explore it all.

While Twitch is currently still the largest platform, and holder of the largest portion of the livestream market, it has come under fire (again) recently. Changes to Twitch’s policy saw an uproar from creators threatening to abandon ship. The rise of streaming platform Kick is another blow to Twitch, on the surface.  What’s really going on, and more importantly what impact does a creator exodus have on brands’ Twitch marketing strategies?

Beverage brands are getting fresh on Instagram. The ones who have found their sweet spot are winning the social media marketing game. But what does it mean to be among the best beverage brands on Instagram?  There isn’t a one-can-fits-all strategy here. Each individual brand has its own plan and clever marketing know-how. We’re going to open them up and show you exactly who’s causing a stir. Plus, we’ll be telling you exactly what you can learn from them so you can shake up your own marketing strategy for the better. Feeling thirsty? Let’s dive in.

Threads is the latest platform to sweep the social media landscape, and perhaps the most poignant to do so since TikTok. Powered by Instagram, in turn owned by Meta, the platform clocked 10 million users in the first seven hours, 30 million within a day, and 100 million as its first week closed. Just how powerful is Meta's Threads app, and will it have an impact on the wider social media landscape? Let’s find out.

Meta is constantly changing their social media ad game. This time, it's all about two new ad formats on Instagram - ads in search results and reminder ads. These developments present new opportunities for marketers and open up many doors for businesses looking to engage their audiences. Brands can now reach consumers in never-before-accessed areas (like someone’s phone lock screen).  So does this mean that Instagram will become more powerful with its advertising?

We delve into the world of YouTube CTV, exploring its rapid growth, the reasons behind its increasing popularity, and the benefits it offers both viewers and advertisers. We'll also explore how YouTube is strengthening its CTV offering and how advertisers can make the most of this growing consumption trend.

Many marketers still think of influencer marketing as a brand awareness driver only. But as the channel has evolved, it’s increasingly become a powerful tool for driving action and results at every stage of the funnel, from awareness and consideration, to conversion and even advocacy.

In this exclusive Goat Report, we explore how brands can build connection and cultural relevance within the gaming community through technology, creators and innovation.

The gaming industry has experienced exponential growth in recent years, surpassing traditional forms of entertainment such as TV, music, and film. With over 227 million Americans playing video games regularly, the gaming market presents a unique opportunity for brands to connect with a diverse and engaged audience.