Rowan Byers

Insights Executive at The Goat Agency

BY: Rowan Byers 20/12/2022

Social Media News Round Up #82 – TikTok Banned In US?

Each week the insights team at The Goat Agency pull together the latest news from the social space in a weekly social media news round-up. This week we cover the latest updates from TikTok, its pursuit of YouTube’s viewing format and its potential ban in the US. Additionally, we take a look at Snap’s new
BY: Rowan Byers 14/12/2022

Social Media News Round Up #81 – ‘Year On TikTok’ 2022

Each week the insights team at The Goat Agency pull together the latest news from the social space in a weekly social media news round-up. This week we cover the top trends highlighted in ‘Year on TikTok’ 2022, Elon Musk’s plan to rid Twitter of its bots and Liver King getting exposed. Don’t forget you
BY: Rowan Byers 08/12/2022

The Decline of the ‘Social’ Network, Thanks to TikTok

Is there a difference between social media and entertainment, or have the two mediums combined to form a new definition for platforms in the sector? Where do the definitions lie with platforms such as Snapchat, YouTube and Instagram? And what about TikTok? Algorithms are defining social media platforms today by dictating what we see across
BY: Rowan Byers 06/12/2022

Social Media News Round Up #80 – Twitter Vs Apple War

Each week the Insights Team at The Goat Agency pull together the latest news from the social space in a weekly social media industry news round-up. This week we cover Elon Musk’s threat of a Twitter vs Apple war, Twitter’s plans for 2.0 and Google pursuing legal action against business scammers. Don’t forget you can
BY: Rowan Byers 28/11/2022

Social Media News Round Up #79 – Twitter Advertisers Abandon Ship

Each week the Insights Team at The Goat Agency pull together the latest news from the social space in a weekly social media industry news round-up. This week we take a look at the top Twitter advertisers that continue to drop the platform, Pinterest’s broadened global expansion and how MrBeast plans to cultivate the creator
BY: Rowan Byers 21/11/2022

Social Media News Round Up #78 – #RIPTwitter Trends

Each week the Insights Team at The Goat Agency pull together the latest news from the social space in a weekly social media industry news round-up. This week we take a look at MrBeast surpassing Pewdiepie on YouTube, Meta’s venture into live sports and has Elon Musk really killed Twitter? Don’t forget you can follow
BY: Rowan Byers 15/11/2022

Social Media News Round Up #77 – Meta Layoffs Continue

Each week the Insights Team at The Goat Agency pull together the latest news from the social space in a weekly social media industry news round-up. This week we take a look at the Meta’s looming mass layoffs, TikTok’s surging popularity with teens and Twitter’s new plans for verification status. Don’t forget you can follow
BY: Rowan Byers 11/11/2022

Social Media Marketing Trends 2023: What to Expect

As another 12 chaotic months draws to a close, we can reflect on what has been a big year for social media platforms. Meta continues its gradual decline, TikTok continues to grow and then there’s Twitter, who right now, is amidst a volatile change of management that could veer off in any direction. With all
BY: Rowan Byers 07/11/2022

Social Media News Round Up #76 – Elon Musk’s Twitter Revamp

Each week the Insights Team at The Goat Agency pull together the latest news from the social space in a weekly social media industry news round-up. This week we take a look at Elon Musk’s Twitter, the layoffs and impending changes, as well as social media marketing trends for 2023, and more! Don’t forget you
BY: Rowan Byers 02/11/2022

‘TikTok Made Me Play It’ Highlights TikTok’s Gaming Growth

As of 2022, the value of the gaming industry is predicted to reach $197bn, with the largest share going to mobile gaming and its projected merit of $152bn. Within the span of a few months, social media platforms have opted to discontinue their ventures into gaming, in particular mobile gaming, despite the market’s continued growth.
BY: Rowan Byers 31/10/2022

Social Media News Round Up #75 – Elon Musk Completes Twitter Takeover

Each week the Insights Team at The Goat Agency pull together the latest news from the social space in a weekly social media industry news round-up. This week we take a look at Elon Musk’s eventual takeover of Twitter, Twitter’s insights on the 2022 World Cup, Jake Paul vs Anderson Silva and much more! Don’t
BY: Rowan Byers 24/10/2022

Social Media News Round Up #74 – Deji Vs Mayweather

Each week the Insights Team at The Goat Agency pull together the latest news from the social space in a weekly social media industry news round-up. This week we cover another YouTube boxing clash, with Deji vs Mayweather, Meta loses its court case over Giphy acquisition, and YouTube aims to dominate the podcast market. Don’t