Rowan Byers

Insights Executive at The Goat Agency

BY: Rowan Byers 17/07/2023

How Are Brands Affected By Creators Leaving Twitch?

While Twitch is currently still the largest platform, and holder of the largest portion of the livestream market, it has come under fire (again) recently. Changes to Twitch’s policy saw an uproar from creators threatening to abandon ship. The rise of streaming platform Kick is another blow to Twitch, on the surface.  What’s really going on, and more importantly what impact does a creator exodus have on brands’ Twitch marketing strategies?
BY: Rowan Byers 13/07/2023

7 Days of Threads – The Record Breaking Social Platform

Threads is the latest platform to sweep the social media landscape, and perhaps the most poignant to do so since TikTok. Powered by Instagram, in turn owned by Meta, the platform clocked 10 million users in the first seven hours, 30 million within a day, and 100 million as its first week closed. Just how powerful is Meta's Threads app, and will it have an impact on the wider social media landscape? Let’s find out.
BY: Rowan Byers 03/07/2023

YouTube Connected TV is Growing – What Advertisers Need to Know

We delve into the world of YouTube CTV, exploring its rapid growth, the reasons behind its increasing popularity, and the benefits it offers both viewers and advertisers. We'll also explore how YouTube is strengthening its CTV offering and how advertisers can make the most of this growing consumption trend.
BY: Rowan Byers 22/06/2023

How brands approached Pride through influencers in 2023

It’s Pride month, and it’s been great to see brands and advertisers actively advocating and showing support for LGBTQ+ communities across social media.  In the past though, a lot of brands have been accused of “rainbow-washing” around Pride - doing meaningless activity like adopting a rainbow icon but showing no further advocacy (or even worse, having policies that actually contradict their public support).  Social media has given people a voice to call this kind of laziness or hypocrisy out, and more than ever, brands must really consider how they want to meaningfully show up for Pride, and how they’re going to back up their words with actions.  So has that message been received, and have brands been able to authenticate their Pride influencer marketing this year?
BY: Rowan Byers 13/06/2023

Report: How Your Brand Can Level Up In The Gamerverse 2023

In this exclusive Goat Report, we explore how brands can build connection and cultural relevance within the gaming community through technology, creators and innovation.
BY: Rowan Byers 13/06/2023

The Top 7 Gaming Marketing Campaigns Using Influencer & Social Media Marketing

The gaming industry has experienced exponential growth in recent years, surpassing traditional forms of entertainment such as TV, music, and film. With over 227 million Americans playing video games regularly, the gaming market presents a unique opportunity for brands to connect with a diverse and engaged audience.
BY: Rowan Byers 08/06/2023

Cross Channel Influencer Marketing Campaigns – Benefits of Influencer Marketing

Cross channel marketing is the way forward for brands looking to maximize their reach, levels of engagement and overall presence across digital channels. Add influencer to that, and you’ve got a surefire method for tapping into engaged communities throughout multiple channels across the digital hemisphere.  But what you’re probably looking for is how to implement a cross channel marketing strategy, and what are the benefits of influencer marketing? Stick with us on this one, we’ll be looking at closely at cross channel marketing, how to integrate an influencer marketing strategy and some of the top tips for brands looking to get started.
BY: Rowan Byers 15/05/2023

YouTube Live Streamed Coachella’s Main Stages: What does this mean for the music industry?

Music fans tuned in live to Coachella’s six main stages this year. With a continued partnership until 2026, YouTube will continue to bring the Coachella experience to millions online. But what does this mean for the music industry, artists and the broader social community? Join us as we look a little closer at YouTube’s growing partnership with Coachella, and what this relationship ACTUALLY means.
BY: Rowan Byers 20/04/2023

What is the impact of TikTok filters like ‘Bold Glamour’? Should we be worried?

Retouched photos and heavily filtered videos have become the norm; so much so that terms like “Instagram face” have become part of our cultural vernacular.   But the recent “Bold Glamour” TikTok filter sparked a major conversation online, as people questioned whether these filters have gone too far and could be majorly contributing to mental health and self image issues amongst social media users (particularly young women and girls).  Let’s explore…
BY: Rowan Byers 12/04/2023

Authenticity in Influencer Marketing – How Your Brand Can Get It Right

Amidst the rising popularity of the ‘de-influencing’ trend, where content creators speak out against the products and brands to avoid, it’s clear that authenticity is a requirement rather than a compliment. Why is authenticity in influencer marketing so important in today’s influencer space? And how can we ensure that (as brands and agencies) we’re doing
BY: Rowan Byers 06/04/2023

What are AI Influencers? And should your brand care?

AI influencers are rapidly developing. Brands like Prada, Versace, Red Bull and Tinder have all activated AI influencers for online promotions, but why? We’ll be answering a few of the questions you might have around AI influencers. What are they? How did they come to be? And most importantly, should you care?
BY: Rowan Byers 03/04/2023

How AI is changing advertising – why your brand needs to care

AI has been dominating the headlines this year. ChatGPT, DALL-E and other generative-AI tools have been praised, scrutinized, and widely discussed, and it seems everyone has an opinion around whether they’re something to be welcomed or feared.  With this in mind, it’s worth considering how AI advertising is evolving, and why we, as marketers, brands and agencies, should pay close attention to this rapidly-scaling technology.