Rowan Byers

Insights Executive at The Goat Agency

BY: Rowan Byers 19/10/2023

Influencers Everywhere: The Rise of Omnichannel Influencer Marketing

As brands seek to create a unified and seamless customer experience across multiple channels, influencers have emerged as an invaluable tool within omnichannel marketing. A dynamic synergy exists between omnichannel and influencer, which blends real-world experiences with social media and other online channels, we call it omnichannel influencer marketing.  Contents Omnichannel marketing in 2024 Omnichannel
BY: Rowan Byers 17/10/2023

7 Spooktacular Brands Owning Halloween TikTok Marketing in 2023

Wondering which brands are crushing it on TikTok this Halloween? You’ve come to the right place. TikTok, with its almost 2 billion users, is a brilliant marketing channel during the spooky season. The video-first app influenced 59% of users’ Halloween costume purchases and 42% of their sweets and chocolate purchases. Plus, the conversation around Halloween is loud.  #halloween has over 180.8 billion views, and #halloweenlook is currently trending at the time of writing.  So what makes TikTok such a spooky place this time of year and how are some brands able to slay the game better than ever before?  It’s time to reveal all and show you how scarily good a campaign can be. So get ready to take plenty of notes.
BY: Rowan Byers 13/10/2023

The 61 Crucial Social Media Marketing Statistics You Need to Know in 2024

In the digital age, numbers don't lie. If you're gunning to dominate the social media space in 2024, understanding the key metrics is non-negotiable. Social media marketing is an essential part of any brand’s marketing strategy. But with so many different platforms and statistics to keep track of, it can be tough to know where to start. From the latest trends on TikTok and Instagram to the nitty-gritty of YouTube and Twitch, we've got you covered with 61 crucial social media marketing statistics you need to know ready for your 2024 campaign. Trust us, these figures aren't just for show; they're the building blocks of your next groundbreaking campaign. Ready to swap guesses for certainties? Let's get started.
BY: Rowan Byers 12/10/2023

Unmasking Success – Leveraging Influencer Marketing Strategies for Halloween Domination

With spooky season just around the corner, it’s time we got our monster mash on. Amongst the tricks (and the treats), Halloween remains as one of the key dates in the marketing calendar. With more brands looking to shift their spend to social and influencer, we’ll be looking at how to develop the best Halloween influencer marketing strategies, unmasking the true secrets of spooky ‘SZN’ marketing on social media, and the brands nailing their strategies! 
BY: Rowan Byers 09/10/2023

How 5 Challenger Food & Drink Brands Have Leveraged TikTok Virality For Business Growth

TikTok is known for its ability to “go viral”, which to brands might sound like a one-stop-shop for scaling quickly. While this is partly true, it’s also not enough to just “go viral”, consumers on the platform are just as quick to forget as they are to becoming a committed consumer. With that in mind, brands must maximize viral opportunities, and we’re here to shed some light on how to do just that, as well as spotlight some of the top TikTok success stories - brands that have made the most of their viral success.
BY: Rowan Byers 06/10/2023

5 Tech Brands Ruling TikTok in 2023

Marketers predict that TikTok is poised for significant growth in 2023, with 53% of them planning to ramp up their spending on the platform. Tech brands are no different. More and more companies in this industry are leveraging this powerhouse of influence to gain followers and humanize their brands. And since 90% of consumers are looking for authenticity in brands, it’s the perfect place for tech companies to show up in a fresher, more personal way.  Some of them have definitely cracked the code on how to do it brilliantly. What can you learn from them? We’ve looked into the tech brands doing TikTok right, analyzed elements of their strategy, and pinpointed what you should learn from them. So take note starting now.
BY: Rowan Byers 27/09/2023

How to Smash Your Black Friday Social Media Campaigns (+ Brands Already Killing It)

Black Friday is the annual retail extravaganza that kicks off the holiday shopping season with colossal discounts. We’ll be delving into the dynamics of Black Friday and its relationship with the powerhouse of modern marketing, social media.  We'll also look at seven Black Friday social media campaign strategies, peppered with real-life examples, to help brands navigate this tumultuous spree of spending. Join us as we uncover the secrets to a successful Black Friday in the digital age.
BY: Rowan Byers 15/09/2023

7 Top Beauty Brands on TikTok in 2023

TikTok is a powerhouse of beauty activity. With thousands of brands trying to showcase their beauty products and get fans on board, it’s hard to know how to slay the competition. We’re here to give you the weapons to do so.  TikTok has over 1 billion users, and in order to win them over, you need to know how to play the beauty TikTok game right. Hint - It’s less about airbrushing and more about authenticity. What better way to learn than from the masters themselves? We’re diving into the best beauty brands on TikTok and what your brand can learn from them in 2023. Notes at the ready.
BY: Rowan Byers 11/09/2023

Zillennial Marketing: How to access the Hidden Generation

What’s green, keen, and completely misunderstood? That would be the Zillennial generation. This “in-between'' age group is a demographic of climate advocates, eager spenders, and unrepresented consumers. So who are they, what do they want, and how can you reach them?  We’re digging into the world of Zillennial marketing. This generation is, after all, a seriously powerful one, so you won’t want to miss out on meeting them. It’s about time you had a proper introduction.
BY: Rowan Byers 06/09/2023

How to Ensure Your Brand Sticks to Instagram Advertising Rules

One thing us brand marketers must always keen an eye on is the Instagram advertising rules. Meta is always updating its legislation around advertising to keep in line with regional laws prohibiting certain content, and material. But what does Instagram's advertising guidelines say in 2023? And how can brands ensure they are marketing within the confines of the law?
BY: Rowan Byers 04/09/2023

The Top 5 Influencer Marketing Campaigns at the Women’s World Cup 2023

The 2023 Women’s World Cup drew to a close with triumph for Spain and heartbreak for England and its Lionesses. Off the field, the tournament has recorded record viewership, and interest from brands all over the world from the likes of Nike, Sure, and EA. We’ve seen the highlight reel of the top goals and moments from the tournament, but what are the top Women’s World Cup influencer marketing campaigns? Let’s take a look.
BY: Rowan Byers 31/08/2023

How Gen Z Has Impacted Social Media Marketing & What Brands Can Do To Adapt 

Gen Z is perhaps the most influential demographic inhabiting the social media landscape. Having been raised on social, the demographic has a fluent understanding of how the space works and has played a vital role in altering the fabrics of social media marketing.  For brands, here’s everything you need to know about Gen Z social media marketing, from how they spend their time to the content they consume, the values they hold closest, and how brands can adapt.