Rowan Byers

Insights Executive at The Goat Agency

BY: Rowan Byers 23/09/2022

Live Commerce Is Taking Over Online Shopping

‘Live commerce’, ‘live shopping’, ‘live shoppable content’ or ‘TikTok shop’. Whatever you want to call it, this new form of social media shopping experience is booming and you won’t be able to ignore it for much longer. Content distributors, online sellers and big brands alike are rushing to capitalise on rapidly changing consumer behaviour, and
BY: Rowan Byers 20/09/2022

Social Media Round Up #69 – Ninja Returns To The Internet

Each week the Insights Team at The Goat Agency pull together the latest news from the social space in a weekly social media industry news round-up. This week we cover Ninja’s return to the internet and why it is causing some controversy, Instagram’s new re-post feature and how some brands reacted oh so wrong following
BY: Rowan Byers 15/09/2022

What is BeReal And Why Is Instagram & Snapchat Copying It?

BeReal is a new photo-sharing app with over 10 million downloads. Snapchat and Instagram have already taken inspiration from the app's success
BY: Rowan Byers 05/09/2022

Social Media Round Up #67 – Eminem & Snoop Dogg Perform With NFTs

Eminem and Snoop Dogg perform with NFTs, KSI and Deji boxing at the O2 and VTubers take over Twitch in this weeks news round up!
BY: Rowan Byers 22/08/2022

Social Media News Round Up #65 – YouTube Boxing Returns; KSI Vs Swarmz And Ivan Nikolov

YouTube Boxing returns on August 27th with KSI vs Swarmz, and KSI vs Ivan Nikolov - that's right two opponents in one night. Read more in the full blog!
BY: Rowan Byers 15/08/2022

Social Media News Round Up #64: Twitter Fires Back At Elon Musk Lawsuit

Each week the Insights Team at The Goat Agency pull together the latest news from the social space in a weekly social media industry news round-up. This week we look at Twitter’s fiery response to the Elon Musk lawsuit, Instagram copying BeReal, Twitch investigating gambling streams and much more! Don’t forget you can follow us
BY: Rowan Byers 12/08/2022

Should Instagram Stop Trying To Force The TikTok Model On Its Users?

Since its inception and transition from Muiscal.ly to the short-form tycoon, TikTok has been a real eye opener for the social media space. Short-form video has become a force to be reckoned with, and perhaps the favored content type available on the internet today. It’s difficult to pick out a brand that has not taken
BY: Rowan Byers 08/08/2022

Social Media News Round Up #63: Instagram To Stop Pursuing TikTok Model Following Kardashian Pressure

Each week the Insights Team at The Goat Agency pull together the latest news from the social space in a weekly social media industry news round-up. This week we look at Instagram’s plan to stop trying to become TikTok, Mr Beast hits 100 million subscribers, Pinterest’s Q2 update, and much more! Don’t forget you can
BY: Rowan Byers 05/08/2022

Reddit To Compete With Meta, TikTok, Roblox For Digital Supremacy

Reddit’s slogan ‘dive into anything’ perfectly sums up the social news aggregation platform. Increasingly popular with the inquisitive slice of the internet’s population, its user base can delve into vast quantities of information on practically every field of human knowledge. When we take some of the platform’s recent updates into account, it’s evident that the
BY: Rowan Byers 01/08/2022

Social Media News Round Up #62: Twitter Is Losing Money – Is Elon Musk To Blame?

Each week the Insights Team at The Goat Agency pull together the latest news from the social space in a weekly social media industry news round-up. This week we cover Twitter’s huge financial losses, Instagram fires back at its creators, how to make $1,500 on YouTube Shorts, and much more! Don’t forget you can follow
BY: Rowan Byers 18/07/2022

Social Media News Round Up #61: Meta Posed To Complete GIPHY Acquisition

Every week the Insights Team at The Goat Agency pull together the latest news from the social space in a weekly social media industry news round-up. This week we cover Meta’s battle in UK court over the acquisition of GIPHY, Nielsen’s Annual Global Report, and Snapchat’s NFT x AR Experiment. Don’t forget you can follow
BY: Rowan Byers 17/06/2022

YouTuber Boxing Has Brought A New Lease Of Life To The Sport 

The point of ignition for YouTube boxing and the future of squared circle combat started in 2018, when KSI and Joe Weller wrapped their hands for the first time. Discover how the YouTuber boxing has grown to infiltrate the mainstream and change the iconic sport forever.