Social Media Marketing

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Introducing Twitch Stories & Discovery Feed – What Does the Move Away From ‘Live Only’ Content Mean for Brands?

So TwitchCon Paris happened, and we learned that Twitch is receiving a host of new tools and formats designed to improve the user experience, and get behind its creative talent. Among the announcements were Twitch Stories and a Twitch Discovery Feed, two formats that would mean Twitch is moving away from a ‘live only’ formula, for the first time.  What do these new features mean for Twitch, brands, and the wider social landscape? Let’s find out.

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