Wondering which brands are crushing it on TikTok this Halloween? You’ve come to the right place. TikTok, with its almost 2 billion users, is a brilliant marketing channel during the spooky season. The video-first app influenced 59% of users’ Halloween costume purchases and 42% of their sweets and chocolate purchases. Plus, the conversation around Halloween is loud.
#halloween has over 180.8 billion views, and #halloweenlook is currently trending at the time of writing. So what makes TikTok such a spooky place this time of year and how are some brands able to slay the game better than ever before?
It’s time to reveal all and show you how scarily good a campaign can be. So get ready to take plenty of notes.