The Goat Agency

The terms “Creator” and “Influencer” are often used interchangeably. Whilst an ‘Influencer’ is really just someone who holds ‘influence’ with a certain audience or community, the term itself gained popularity thanks to social media allowing these people to make money from their own personal brand of content.  Of course, it can also refer to celebrities,

There are plenty of beauty brands on Instagram. But which ones are causing a stir?  This platform is the ideal backdrop for sparking trends, building relationships, and connecting with targeted audiences. So, how do you break the mold and start gaining traction on this popular channel? By learning from the best, of course.  We’re investigating the top beauty brands on Instagram in 2023, why they work, and what your brand can take from them.

Ever considered what it would be like if you took the best parts of Twitch or YouTube livestreams and combined them with the best parts of teleshopping? Where products are featured on-screen in real time, and users can click straight through to an Amazon product page to buy while they watch?

Gen Z stands as one of the largest, and perhaps the most engaged cohorts in the digital world. Among this vast audience are the next generation of sports fans, but the challenge many brands in the sports industry face is connecting with them.  

It’s Pride month, and it’s been great to see brands and advertisers actively advocating and showing support for LGBTQ+ communities across social media.  In the past though, a lot of brands have been accused of “rainbow-washing” around Pride - doing meaningless activity like adopting a rainbow icon but showing no further advocacy (or even worse, having policies that actually contradict their public support).  Social media has given people a voice to call this kind of laziness or hypocrisy out, and more than ever, brands must really consider how they want to meaningfully show up for Pride, and how they’re going to back up their words with actions.  So has that message been received, and have brands been able to authenticate their Pride influencer marketing this year?

Influencer is quickly becoming a bigger part of brand's media spend. But how does the industry actually operate and what does this mean for the way that brands and agencies deliver campaigns?

It’s summertime in the UK, which can only mean one thing, Love Island is back! Now in its 12th season, the show has grown massively since its launch. Whilst many tune in for the love stories and drama, the show is perhaps best known for its track record of creating influencers.

Sports fans are in for an action-packed summer with the Euros, Olympics, Wimbledon, and more just around the corner. The summer of sport is fast approaching… So how can brands make noise and create meaningful engagement with fans through social and influencer marketing? Changing the game through social and influencers 3 billion people tuned in

Over the years, the Olympics have transformed from merely a global sporting event into a powerful platform for influencer marketing. Historically, brands leveraged traditional advertising methods to reach audiences, but the rise of social media has shifted the landscape. Influencers, with authentic and relatable content, have become key players in engaging audiences on a personal level. The Olympics provide a unique blend of sports, culture, and global unity, making it an ideal stage for influencer marketing. Brands can tap into the emotional and inspirational aspects of the Games, creating campaigns that resonate deeply with audiences. The evolution of this marketing approach has seen brands move from generic endorsements to more nuanced and targeted influencer partnerships, ensuring a more meaningful connection with their audience.

Social commerce offers one of the most frictionless, social-led shopping experiences yet. Through the recently launched TikTok Shop, your audience can see a product in action, research it, and make a purchase – all without ever leaving the TikTok app. If you’re a brand or business looking to leverage this powerful new feature to its fullest potential, you’re in the right place. Read on for a run-down of what’s going on with social commerce on TikTok in 2024, how you can start seeing success with it from day one, and our insider tips for refining your TikTok Shop for maximum impact.

This Pride Month, we're shining a spotlight on some incredibly talented UK-based LGBTQ+ creators. In this three-part interview series, we sit down with LGBTQ+ content creators across the UK in locations that hold special meaning to them. Each interview delves into the creator's path to becoming a voice in the LGBTQ+ community, their experiences of being 'out' online, and the impact social media has had on their lives.

While Snapchat is lagging behind TikTok and Instagram in the social platform popularity contest, it’s by no means out of the game. In fact, it’s doing well to carve out its own unique personality and purpose in the space between the social media titans. You might be wondering how to even start marketing and selling