12/12/2024
2025 Unfiltered: Predicting Consumer Behaviors Through The Lens Of TikTok
In this seasonal mini Goat Guide, we unwrap influencer marketing strategies for the peak Holiday period, exploring how brands can create meaningful impact with shoppers and gift-givers.
01/08/2024
Guide to Influencer Marketing and Procuring an Influencer Agency Partner
Influencer is rapidly becoming a much bigger part of brands’ media budgets, and this is only set to grow. In our recent guide, we explore how influencer marketing has evolved, what this means for brands' strategies, tips and best practice, and key considerations for identifying an influencer partner or agency.
13/11/2023
Report: The Next Era of Influencer Marketing
In this exclusive Goat Report, we explore how brands can drive sales and conversions through influencer-led paid media, retail media, and social commerce.
30/10/2023
Virtual Event: How Brands Can Create More Memorable Influencer Campaigns
In the latest virtual event from The Goat Agency, we take you through THREE inspiring campaigns that pushed the boundaries of creativity and share what you can learn from them. Plus, which influencer marketing clichés need to be left in 2023?
16/10/2023
The Goat Agency partners with Amazon Ads to introduce influencer-led shoppable content.
We are incredibly excited to announce an industry-first solution, developed by The Goat Agency in partnership with Amazon Ads. The partnership combines the power of influencer marketing with the data and targeting of Amazon’s advertising capabilities, giving our clients the ability to drive commerce outcomes on Amazon.com.
01/09/2023
SERVED Episode 6: The GOAT Burger with Gymbox’s Rory McEntee
30 minutes. 2 dishes. 1 winner. Watch the next episode of "Served"; the ultimate marketing podcast with a twist! Goat Agency Co-Founder, Harry Hugo, takes on Rory McEntee, Brand and Marketing Director at Gymbox.
18/08/2023
SERVED Episode 5: The GOAT Vietnamese Dish with Coty’s Grace Fung
30 minutes. 2 dishes. 1 winner. Watch the next episode of "Served"; the ultimate marketing podcast with a twist! Goat Agency Co-Founder, Harry Hugo, takes on Influencer Marketing and Comms Lead at Coty Luxury.
07/08/2023
Report: How 15 Luxury & Premium Brands Are Taking On TikTok
In this exclusive Goat Report, we compare 15 luxury and premium brands on TikTok to uncover the biggest learnings and insights. How are they bringing luxury to TikTok and how are they building "The Prestige Factor"?
04/08/2023
SERVED Episode 4: The GOAT Chicken Dish with Klowt’s Amelia Sordell
30 minutes. 2 dishes. 1 winner. Watch the next episode of "Served"; the ultimate marketing podcast with a twist! Goat Agency Co-Founder, Harry Hugo, takes on Amelia Sordell, personal branding expert and Founder of Klowt agency.
30/06/2023
SERVED Episode 3: The GOAT Pasta with Shelter’s Helen Saul
30 minutes. 2 dishes. 1 winner. Watch the next episode of "Served"; the ultimate marketing podcast with a twist! Goat Agency Co-Founder, Harry Hugo, takes on Helen Saul, Head of Marketing at Shelter UK.
09/06/2023
SERVED Episode 2: The GOAT Curry with eBay’s Jack Francis
30 minutes. 2 dishes. 1 winner. Watch the next episode of "Served"; the ultimate marketing podcast with a twist! Goat Agency Co-Founder, Harry Hugo, takes on Jack Francis, Social Media & Content Manager at eBay.
02/06/2023
Boomers Are Ruining TikTok: How can fashion brands avoid getting it wrong with Gen Z?
Earlier this year, the Gap TikTok went viral for all the wrong reasons.
In a video that’s been viewed over 1 million times, creator Christopher Claflin posted a blistering review of Gap’s TikTok strategy, captioning it, “Boomers are ruining social media”. He even went so far as to call out Gap as having “the worst TikTok he’s ever seen”.
Users rushed to the brand’s own TikTok channel to leave their own critical comments and even offer condolences to the Social Media Manager behind the account.