Social, Creative and Strategy

An in-house team of dedicated social strategists, alongside our team of research and insight specialists, works to draw real consumer insights to form the basis of our creative ideas and strategies for each client.

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Europe’s Fastest Growing Agency

The Drum Social Media Agency of the Year

LinkedIn Top Start-ups 2019

WE UNDERSTAND HOW TO GET REAL BUSINESS RESULTS FROM SOCIAL

OUR APPROACH IS WHAT MAKES US DIFFERENT

Born from influencer marketing, with a deep-rooted understanding of social communities & culture, our expertise has grown to encompass the full social sphere.

We develop creative end-to-end campaigns that drive authentic brand conversation whilst integrating targeted paid media to reach the right audience and achieve industry-leading results.

OUR PLATFORMS:

7 years+

PERFORMANCE DATA

1000+

CAMPAIGNS DELIVERED

100,000+

INFLUENCERS USED/VETTED

450,000+

TRACKED POSTS

HOW WE DO SOCIAL, CREATIVE AND STRATEGY

DATA & INSIGHTS

Our influencer and performance data has grown daily for over 7 years. We utilise this data as well as insights from over 2,000 campaigns, and external research to inform each of our decisions.

CREATIVE & STRATEGY

Our dedicated creative strategy develops bespoke authentic and engaging social first, influencer-led advertising strategies to ensure we deliver best-in-class content.

THE HUMAN TOUCH

Although data is key to every decision we make, we have a human ideology with relationships, building and nurturing at the heart of what we do.

TRACKING & OPTIMISATION

We ensure we deliver real business results through in-depth tracking of performance metrics, sentiment studies, social listening and optimisation to ensure value efficiency.

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Social, Creative and Strategy CASE STUDIES

View all Social, Creative and Strategy case studies

Check out our Social, Creative & Strategy case studies and learn how social first advertising has delivered impressive results for leading brands across the world.

WHY CHOOSE GOAT FOR SOCIAL, CREATIVE AND STRATEGY?

WE ARE THE WORLDS LEADING SOCIAL-FIRST ADVERTISING AGENCY POWERED BY INFLUENCERS.

An in-house team of dedicated social strategists, alongside our team of research and insight specialists, works to draw real consumer insights to form the basis of our creative ideas and strategies for each client.

Whether it’s an emotive influencer content creative, an attention-grabbing PR stunt, out of home campaign or an experimental new platform feature, we are constantly pushing the boundaries of what is possible with social, influencer and beyond.

Simply put, we get real business results for our clients using social and influencers.

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We specialise in driving revenue using influencers. If you are a D2C brand looking to scale, get in touch to discuss your goals.

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FAQS

HOW DO YOU CREATE THE ‘RIGHT’ MARKETING STRATEGY FOR US?

Seven years of unique data and insights from over 2,000 campaigns delivered all over the world, external research and local market insights inform each of our decisions.

During the proposal building stage, both our insights and strategy teams spend time researching your brand and understanding both existing and new target audiences. Through this knowledge, and an understanding of the business and marketing objectives, we can develop a bespoke, authentic and engaging, social-first, influencer-led creative strategy.

WHAT SERVICES DO YOU OFFER?

Influencer Marketing – Unique data-led influencer selection using our bespoke in-house CRM system, creating high quality authentic content and delivering performance marketing.

Social Creative & Strategy – Data, insight and trend driven development of creative ideas and strategies to deliver the most relevant, engaging and effective social campaigns.

Paid social 2.0 – Taking paid media on social to a powerful new level of effectiveness with the truly unique ability of full access influencer paid media advertising.

Content Production – In-house video production, editing and design team producing bespoke creative assets optimized for use on social, paid media, digital and beyond.

Social Media Management – Social strategy, community management, content creation, social activations and paid media delivered by a dedicated team of social specialists.

WHY GOAT VS. IN-HOUSE?

Goat can offer specialized expertise, real human relationship management and bespoke, creative, end-to-end influencer campaigns that drive authentic brand conversation, whilst also integrating targeted paid media to reach the right audience and achieve industry-leading results. It’s this combination of services that mean we are undoubtedly a more rounded, experienced, efficient and effective solution compared to any in-house team.

WHY COMBINE INFLUENCERS AND PAID MEDIA?

Our unique method of running paid media through influencer handles allows us to amplify organic content strategies, deliver results towards performance objectives, support your overall digital strategy and ultimately drive consumers through the entire sales funnel using laser-accurate targeting.

DOES INFLUENCER MARKETING ALWAYS WORK?

Based on our experience, yes – or at least 99% of the time. Influencer marketing is the best way to get your content in front of the right audience in an authentic and relevant manner, leveraging the power of word of mouth and social proof. We have delivered over 2,000 successful campaigns worldwide, for a variety of brands, offering a diverse range of products and services. Whatever your objective may be, our expert team is able to deliver industry-leading results from the top of the funnel to the bottom.

WHO WILL BE WORKING ON MY ACCOUNT?

The designated teams will vary based on the nature of the campaign, however, a typical client team would consist of one account director, one campaign director, multiple supporting campaign executives, one strategist and a paid social manager.

WHAT COUNTRIES DO THE GOAT AGENCY WORK IN AND COVER?

The Goat Agency team consists of multinational, multilingual staff and local experts who work across 70 countries and delivered content in more than 38 different languages.

From 3 main remote working hubs in the UK, USA & Singapore, covering all time zones, and ensuring the sun never sets on Goat.

CAN THE GOAT AGENCY RUN CAMPAIGNS IN MULTIPLE LANGUAGES?

Yes. We have 200+ multinational and multilingual staff across the globe and regularly run campaigns in multiple regions and languages for some of the world’s leading brands.

WHAT MAKES GOAT DIFFERENT FROM OTHER AGENCIES?

Goat offers a combination of specialized industry expertise on a global scale that enables us to dedicate the appropriate time, resources and people to each of our clients. Our unbiased and neutral influencer selection and vetting process sets us apart from talent management agencies and our data-driven insights, paired with our human-centric approach, gives each client the personalized experience they deserve.

OTHER SERVICES

Influencer Marketing

Unique data-led influencer selection using our bespoke in-house CRM system, creating high-quality authentic content and performance marketing. We are an agency, not a tech solution!

Paid Social

Taking paid media on social to a powerful new level of effectiveness with the truly unique ability of full access influencer + brand paid media advertising.

Content Production

In-house video production, editing and design team producing bespoke creative assets optimized for use on social, paid media, digital and beyond.

Social Management

Social strategy, community management, content creation, social activations and paid media delivered by a dedicated team of social specialists.