Top Social Media Strategy Agency
Data-driven creative strategies and campaigns that will get cut-through for your brand on social.
Goat’s origins lie in influencers, but as we’ve evolved as an agency, we now offer expertise in every area of social media marketing – and our Strategy team is made up of the best in the business.
With a deep-rooted understanding of social communities and culture, they take the objectives and goals of our brand partners, and come up with end-to-end social media strategies that will help get them there.
This could encompass anything from establishing a brand identity on social, tapping into niche communities through influencer campaigns, or developing award-winning, creative concepts for experiential, OOH or digital activations.
Their expertise spans all social media channels, and they work alongside our Paid, Campaigns and Insights teams to bring their ideas to life.
We’ve built a database of over 100K influencers, which houses data and learnings from the thousands of campaigns we’ve delivered as an agency. Every campaign idea is based on extensive data and research.
It doesn’t matter how great a social media idea is if it doesn’t actually get you closer to your business goals. We work with our brand partners to establish what it is they want to achieve (awareness? consideration? conversions?), and we build a strategy around this.
Yes, data is crucial. But sometimes great marketing comes from the gut. All social and influencer campaigns rely on making a human connection and telling a story, and our Strategy team ensures this never gets lost.
Our team monitors all campaign and performance metrics, continuously optimizing for efficiency and providing our brand partners with clear results and learnings.
Check out our Social Media Strategy case studies and learn how social first marketing has delivered impressive results for leading brands across the world.
Innovators in the industry, we’ve helped some of the most exciting brands in the world to scale and attract new audiences through social.
Our Strategy team in particular have a thorough understanding of the nuances of each social media platform and the communities within them.
They work with our brand partners to establish goals and objectives, and then find unique ways to communicate a message and build connections with a desired audience.
Whether it’s a PR stunt, an out of home activation, an award-winning experience, or an emotive influencer campaign, they’re constantly helping brands to push the boundaries of what’s possible within social and influencer marketing.
And most importantly, they get results. At Goat, we guarantee all our deliverables upfront, meaning you can be assured that the social strategy put forward will get you the results you expected.
“Brands focusing their marketing efforts on influencers are some of the first and most innovative companies we work with.”
We've worked on social media strategies for businesses in a range of sectors in multiple markets:
Eight years of unique data and insights from over 2,000 campaigns delivered all over the world, external research and local market insights inform each of our decisions.
During the proposal building stage, both our insights and strategy teams spend time researching your brand and understanding both existing and new target audiences. Through this knowledge, and an understanding of the business and marketing objectives, we can develop a bespoke, authentic and engaging, social-first, influencer-led creative strategy and identify which social platforms will work best. We work with all the leading social media channels including TikTok, Instagram, YouTube, Twitch and more.
Influencer Marketing – Unique data-led influencer selection using our bespoke in-house CRM system, creating high quality authentic content and delivering performance marketing.
Social Creative & Strategy – Data, insight and trend driven development of creative ideas and strategies to deliver the most relevant, engaging and effective social campaigns.
Paid social 2.0 – Taking paid media on social to a powerful new level of effectiveness with the truly unique ability of full access influencer paid media advertising.
Content Production – In-house video production, editing and design team producing bespoke creative assets optimized for use on social, paid media, digital and beyond.
Social Media Management – Social strategy, community management, content creation, social activations and paid media delivered by a dedicated team of social specialists.
Goat can offer specialized expertise, real human relationship management and bespoke, creative, end-to-end influencer campaigns that drive authentic brand conversation, whilst also integrating targeted paid media to reach the right audience and achieve industry-leading results. It’s this combination of services that mean we are undoubtedly a more rounded, experienced, efficient and effective solution compared to any in-house team.
Our unique method of running paid media through influencer handles allows us to amplify organic content strategies, deliver results towards performance objectives, support your overall digital strategy and ultimately drive consumers through the entire sales funnel using laser-accurate targeting.
Based on our experience, yes – or at least 99% of the time. Influencer marketing is the best way to get your content in front of the right audience in an authentic and relevant manner, leveraging the power of word of mouth and social proof. We have delivered over 2,000 successful campaigns worldwide, for a variety of brands, offering a diverse range of products and services. Whatever your objective may be, our expert team is able to deliver industry-leading results from the top of the funnel to the bottom.
The designated teams will vary based on the nature of the campaign, however, a typical client team would consist of one account director, one campaign director, multiple supporting campaign executives, one strategist and a paid social manager.
Yes. We have 200+ multinational and multilingual staff across the globe and regularly run campaigns in multiple regions and languages for some of the world’s leading brands.
Goat offers a combination of specialized industry expertise on a global scale that enables us to dedicate the appropriate time, resources and people to each of our clients. Our unbiased and neutral influencer selection and vetting process sets us apart from talent management agencies and our data-driven insights, paired with our human-centric approach, gives each client the personalized experience they deserve.