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e.l.f Cosmetics Marketing Strategy: How the Beauty Brand is Winning with Gen Z
e.l.f. Cosmetics has become a digital marketing powerhouse by expertly connecting with Gen Z through viral content, trend-jacking, and a deep understanding of social media culture. Known for leveraging pop culture moments and pushing creative boundaries, e.l.f. has transformed platforms like TikTok into an essential part of its brand DNA. Their ability to respond quickly
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