7 months. 15 campaigns. 168 million impressions. 229K clicks. Showcasing our results as the appointed influencer agency of record for Dell. Initially awarded the work in the US we now deliver all influencer activity for Dell across a variety of global markets including the UK, France and Germany. These campaigns require a detailed understanding of market maturity as well as local market cultural and linguistic nuances.
We were awarded the Formula E global influencer RFP at the end of Season 3, when the sport was in its infancy. Our objective? Increase TV viewership, drive ticket sales and dramatically increase the engagement on social around the electric racing series.
See how we made an established brand stay relevant to a Gen Z and Millennial audience. Our year-long strategy used TikTok, Instagram and YouTube to drive incredible results within this key demographic.