We activated a new Zaxby's product launch strategy across 50+ key test markets within the US. The campaign drove phenomenal media value and 100+% over achievement on all performance indicators.


See how we made an established brand stay relevant to a Gen Z and Millennial audience. Our year-long strategy used TikTok, Instagram and YouTube to drive incredible results within this key demographic.


We drove new user sign ups using influencers as ambassadors on Youtube and Twitch. The Sidemen Poker series generated over 5m views on Youtube. Winner, winner...